An Overview of Press Releases

Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they’re used appropriately. When press releases net any of these “bonuses,” it can be tempting to increase the frequency of distribution. After all, if one press release can bring in over thousands of pageviews, what could go wrong?

Unfortunately, press releases also can bring negative attention to your website, hurt your domain authority, and decrease trust when written on less newsworthy items. Below we’ll break down the reasons why press releases should be seen as “bonus content,” and not a dependable avenue for growing your website.

Press Release Best Practices

So, if press releases improve your website, how can they also harm it? Every negative aspect of press releases are manifested in three distinct ways: oversaturation, perceived value, and repetitive links. Let’s take a look at why this happens, and how we can work together to avoid them.

Oversaturation & Perceived Value

When the benefits of press releases become obvious to companies, it makes sense to release them more often. Shouldn’t this mean that potential clients, investors, journalists, and industry insiders will more often see your business as an essential resource?

Releasing press releases too often results in oversaturation, making it less likely that a reader will follow a link to the website. Consider press releases in the context of the exclamation point. When a sentence is followed by an exclamation point, it adds additional weight to the sentence, and makes it seem important. For example, “Blue Fountain Media publishes a new blog!” In this context, the exclamation point serves to make the reader excited about what Blue Fountain Media may have published.

However, consider this sentence: “Blue Fountain Media publishes a new blog!!!!!!!” Not only do the additional exclamation points undermine the authority of the statement, but each exclamation point also undermines each previous exclamation point, until the value has decreased to such a degree as to make each following exclamation point ineffectual.

The same is true of press releases. When released too often, no matter how newsworthy the press release is, each subsequent press release undermines not only the authority, but also the importance of the following release. This is reflected in both “Reads” and “Pickups” through measurement platforms like Vocus. For Blue Fountain Media, in months in which two press releases were published, the number of pickups on each release was noticeably lower than in months where only one release was published. In months where two press releases are sent out, our first press release of the month averages about 300 pickups:

Compared to about 250 pickups for the second press release of the month:

The best practices for frequency are as follows:

• Only release press releases for newsworthy events, such as new product offerings, new statistical information on your business, and relevant news in your industry directly affecting your business or products.
• Release no more than two press releases a month, though one is preferable.

Repetitive Links

For a long time, Google viewed links from sites like PRWeb as valid links to your website, which increased your domain authority, page authority, and your website’s position in organic search results. This, however, is no longer the case. Google now views PRWeb releases as “paid links,” and while this doesn’t result in negative SEO when used appropriately, they’re best used in moderation for the following reasons.

1. Google grants higher domain authority to websites with a varied backlink profile. This means that the sites Google sees as most important are the ones with few links from many sites, as opposed to many links from few sites.
2. Press releases link to your website. If other inbound links aren’t present, this looks bad to search engines. It means that the only sites in your industry or otherwise willing to give you a link are the sites you’ve paid to link to you.

This doesn’t mean that press releases in moderation will negatively affect your SEO and organic search results for relevant keywords. In fact, press releases can bring limited SEO value when used appropriately, even though they’re no follow links. However, what’s most important is to also focus on creating great content, like infographics, blogs, and slideshares, which other resources and industry experts may link to, creating a varied backlink profile. This tells Google that you matter in your industry, and that you more than likely have information on your website that would be valued by users.

In Summary

As with almost every aspect of content, it’s important to remember that quality beats quantity. While publishing press releases regularly is essential to get your brand out there and receive additional traffic, your readers come first. Don’t simply publish something because you haven’t put out a press release in a while. Ensure it’s something that reflects your brand, ensure it’s well written, and, most importantly, ensure it’s newsworthy.

– See more at: http://www.bluefountainmedia.com/blog/press-release-tips/#sthash.aaHtMaq5.dpuf

Look out Google, Facebook is here to play in the world of online advertising.

A competitor of Google’s well known ad platform, Adwords, has come into the fray with the release of a new ad network run by Facebook in the first few days of October. Facebook has made this possible through their recent acquisition of Microsoft’s Atlas, an ad network that lets them market to users when they’re on and off of the platform.

After a redesign, Facebook will launch their own version of Atlas that will quantify and implement the user data of the over 1.3 billion people on Facebook. Yes, your posts, statuses, likes, and other actions on Facebook will all be taken into account when displaying ads to specific demographics and target audiences, which could someday give Facebook a leg up over Google’s paid advertising options.

How will this make Facebook a viable competitor to Google, the king of online advertising?

Facebook’s online advertising strategy could go into much deeper detail compared to Google’s by providing advertisers with more information about their target audiences. Not only that, but Facebook is also reportedly giving marketers a better picture of where their ads will be displayed and providing them with predictions of how users will react to the ads they are being shown. Facebook could start a new and more thorough trend of analysis overview for online advertising.

Instead of just trying to generate clicks and explain user behaviors after the results of a campaign have been analyzed, Facebook’s ad network is said to provide more information about conversions, impressions, clicks, and other key performance indicators about users before a campaign even launches.

How will Facebook use user-collected data to their advantage to reach audiences at the right time?

Facebook will implement their understanding of all the collected data from their users over the years along with the new version of Atlas feature that has the bandwidth to track individuals without using cookies or sessions. With so much user data from the 1.3 billion people who have created a Facebook account, and with the ability to present offline ads, Facebook has the potential to grow as a leading player in online advertising in the near future.

Straying away from the typical strategy of showing advertisements to a specific target audience, Facebook’s online advertising platform will go deeper by displaying advertisements to a slice of a target audience that is more likely to convert. Facebook is also focusing in on displaying different ads depending on where in the buyer journey a user is. By giving more precise timing options to marketers on when they display their ads to users, Facebook’s advertising platform is giving marketers a better chance of success with their ads by serving them at points in the sales funnel that they were meant to be viewed by users. This is a smarter way of ad targeting that is beneficial not just for businesses and marketers, but for users as well.

Should your business consider using Facebook’s online advertising platform?

If Facebook’s online advertising platform is everything that it’s worked up to be, all businesses and industries should at least consider using Facebook’s new service in their overall digital marketing strategy. Besides the level of detail and increased insights that the new online advertising platform supposedly provides compared to Google Adwords, it might already be a no-brainer for businesses that have already established a brand presence on Facebook, and it can act as the next step for them to get users already liking their Facebook page and activity to actually become customers. The platform is still very new, but it might be worth checking out for businesses looking to drive more traffic to their website, generate more online sales, and grow their online presence both on and off of Facebook.

Who is currently on Facebook?

The number of Facebook users at 1.3 billion is astounding, and holds room for unlimited potential for businesses looking to implement the new online advertising platform. With more and more users expected to join Facebook every year, what target audience or demographic could you not find on the social media giant? Despite its enormous user size and expected growth, marketers must understand that Facebook’s ad platform is different from Google’s and also know that Facebook’s user-collected data defines who they can target with their ads. For example, of the current 1.3 billion people on Facebook, mobile users across the globe number over 1 billion.

The largest demographic on Facebook is between the ages of 25-34, but there are other large, active, demographics with different age groups too. Chances are, if you have a business and wish to utilize Facebook’s online advertising platform to reach your target audience, they are already there.

With Facebook’s acquisition of Atlas and years of stock-piled data collection on its users, expect to see a change towards more people-based marketing that advertises not on a target demographic level, but on an individual one.

In today’s age of online marketing, the responsibility of maintaining a strong digital presence is very difficult to manage along with the hectic schedule of running a business. Simply having a website is no longer enough to effectively engage your business’ audience while generating quality leads. A digital marketing strategy must be implemented that is consistent across all online channels, and it must be carried out in a way that catches the interest of users along all points of the conversion funnel.

This can be difficult to do unless a business has a large internal team that is dedicated to online marketing. If this is not the case, employing the services of a digital agency to take care of your digital marketing efforts is a smart and reliable way to boost your overall business ROI. To grow a brand’s online presence, a digital agency operates with the coordination and expertise of an entire marketing department.

A good digital agency is comprised of different teams that are dedicated to researching a business’ target audience, staying up to date on the latest digital and industry trends, and crafting an online experience for users that will eventually guide them towards a conversion. Each department coordinates together to create the best online marketing campaign for your business, starting with the Chief Marketing Officer.

Chief Marketing Officer

After a business decides to work with a digital agency, the CMO will discuss with the client about the goals and expectations for growing a more effective online presence that will help generate more sales. It is the CMO’s job to understand the needs of a business and to help plan a unique digital marketing strategy by setting a realistic timeline of when to expect results, gauging the involvement of each team depending on the goals of the business, and ensuring that the tactics and techniques utilized are the best options for an individual business’ industry and target audience.

Once a plan is in place, the CMO will assign responsibilities to each team and routinely check up on them to make sure that they are completing tasks correctly and as scheduled. Furthermore, they will make sure that there is effective cohesion between each marketing manager and their teams to create a unified campaign for the client’s business across multiple digital marketing channels.

Marketing Managers

The Marketing Manager coordinates the efforts of the Strategy, SEO, PPC, and Social Media Marketing teams to the specifics laid out in the client’s initial strategic marketing plan. The Marketing Manager also keeps in regular communication with the client, and updates them on the work that is being completed by each team. If the work is not satisfactory for any reason, the Marketing Manager will discuss changes and recommend solutions to the client and relay the appropriate steps that need to be taken by each team.

By maintaining a running dialogue between the different teams and the client, the Marketing Manager plays a vital role in making sure that the end result will not only be effective in accomplishing the client’s business goals, but also aligning with the marketing goals that the client desires.

Strategy Team

The Strategy team develops a plan revolving around how the client’s business will interact with users online while defining the role of each online marketing channel. By researching the target demographic and the brand’s particular industry online, the Strategy team formulates what platforms, mediums, and brand voice will engage users with the business’ online presence and increase conversions.

By also doing a competitive analysis, the Strategy team will see how the business’ competition interacts with users across channels like SEO and PPC, and strive to create the framework for a digital branding experience that will make the client’s business stand out from competitors. The Strategy team then relays their findings and plans to the SEO, PPC, and Social Media Marketing teams for implementation.

SEO Team

Search engine optimization covers a wide and extensive range of online curation, so the SEO team is comprised of different members, each with specialized tasks. The majority of visits come through search results from popular search engines like Google, and as a result the SEO team’s top priority is to achieve the highest possible ranking on keywords that will drive qualified traffic to a client’s website.

This is accomplished in a variety of ways that include: ranking organically for top industry keywords, gaining relevant links from websites with high domain authorities, writing content that stimulates user engagement, and even optimizing the layout and text coding of a website. In elevating a website’s organic ranking, the SEO team avoids any questionable or black hat SEO practices that provide quick short term gains, but can be detrimental to the long term SEO growth of a website.

PPC Team

The PPC team’s responsibility is to make sure a business has a noticeable presence on search engines through paid search and display advertising, and to bring users who have left a website back into the conversion process. Users who have already visited a website are much more likely to convert if they are shown advertisements while browsing elsewhere on the internet, and it helps to keep the products or services of a business top of mind for potential customers. The PPC team also works on optimizing landing pages by writing effective calls to action, having intuitive content placement, and structuring user friendly navigation that generates the most conversions without overwhelming or distracting visitors.

SMM Team

The Social Media Marketing team (SMM) makes sure that a business’ copy is appropriate for all social media marketing channels. Using audience research, the SMM team will focus on social media channels where the target audience is most active while curating content to post that will drive up engagement. The SMM team analyzes competitors’ social media usage, and takes steps to implement best practices for a brand’s particular industry to create a social media presence that will help establish brand loyalty. By monitoring social media conversations and being an open line for direct communication, the SMM team will measure and improve the brand perception to customers who are engaging with a business on social media.

Get the Most out of Your Digital Marketing Campaigns

From ecommerce to a B2B business, digital marketing is no longer a luxury for an online business, it’s a necessity. As the internet has rapidly developed over the past 25 years, so have its users. If a business’ digital marketing efforts are inconsistent across online channels, is outdated, or has content that is not relevant to users, it will be disregarded and lose customers to competitors who have a strong online presence.

Investing in a digital agency that can improve your overall ROI can be a smart investment to grow your digital presence in a way that will save you time and money in the long run. Even for digital agencies like Web Designer Vip, the entire scope of building an online brand presence that will generate quality leads and conversions requires multiple teams that are highly specialized in each area of online marketing.

Bring Your Brand To Life

Our branding and creative design work is second to none. With everything from logos and business cards to full branding documents, brochures, banner and display advertising and a complete set of creative material to cover every possible need for your brand, we can provide with our UK based teams.

Brand Concept and Design

We provide a straightforward professional logo concept and design which provides you with a unique logo that is tailored to your business. Logos are a very important part of your business and it makes sense to put effort into getting these right.

We normally provide a set of draft concepts and then work the preferred options into a choice of quality logos which we supply as high quality vector graphics.

We can also supply a full branding document which covers everything from colour scheme and font to written voice and style of address, giving you everything you need for your marketing at your fingertips.

Web Designer Vip were approached in 2010 to produce an Arabic version of their website. The British Museum were in the process of creating pages in other languages, but their website CMS did not support arabic characters very well, with particular difficulty in the menus and navigation.

Web Designer Vip produced the Arabic website with over 100 pages in Arabic, based on a range of different page templates. The website was colour coded by section and this was replicated in the arabic version. Much of the design layout was reversed to cater for the right to left language. Some styling needed changing to cope with arabic words and lettering which tends to be longer than English words.

Challenges

When developing arabic websites, the right to left direction of the language affects the design. Considerations on the location of the logo and navigational components needs considering, and there is considerably more work than simply exchanging one set of copy for another.

The Arabic typesetting is a different shape to Latin based languages such as English. Words tend to be longer and the lines smaller. It is usual to increase the font size to make legible.

The British Museum website also uses a specialist vocabulary, with historical and archaeological language being needed on the exhibit pages.

Large scale – there were over 100 pages created in a variety of different templates. Efficient project management process was used to keep track of translation versions, images and the pages produced. Not all pages from the English site were used, so menus needed adapting to suit the arabic site.

Further work

In 2012 the British Museum updated their website design, so Web Designer Vip upgraded the arabic version to match.

The new website was very image rich which gives a good visual appearance. However this can cause the website to load slowly. When making the change Web Designer Vip put considerable effort into ensuring a fast page load to give the best possible visitor experience. Verification with 3^rdpasty testing gives this website an A rating on both the commonly used metrics of page speed.

Web Designer Vip maintain the arabic content, uploading new exhibitions as needed. Examples of this include exhibitions on the Haj, The Horse, Shakespeare, Pompei., The Ice age and El Dorado. We are now provided with the translations,  to maintain consistency with other Arabic material produced by the Arabic museum, but Web Designer Vip’s arabic speaking staff can deal with any typos  or missing  text.

Web Designer Vip have produced over a dozen different Arabic language websites, and have natural Arabic language speakers within both their design/development and marketing teams.  The multilingual ExtraCMS copes well with the Arabic language, including arabic search, and is now used by a growing number of Arabic websites.

Web Design for Doctoori

Web Designer Vip were approached to produce a major Arabic healthcare information website due our track record with Arabic websites. Understanding the Arabic market, language and marketing implications is a speciality for Web Designer Vip and a major factor which contributed to the possibility of this work. Doctoori.net was to be the Arabic version of NHS Choices, acting as a portal to thousands of visitors on a weekly basis.

Background

The lack of Industry approved Arabic healthcare information was the driving force behind this business idea for Dr Zain Sikafi and his partner, both general practitioners operating in London. Doctoori was created with the vision ‘To transform the health of the Arabic World.’

They wanted to achieve this through key industry partnerships. The content on the Doctoori website was created in partnership with the NHS choices and The Information Standard, to ensure that content was industry approved and of the highest quality. The site needed to show this content in conjunction with the three pillars of Doctoori: Accessibility, Reliability and Quality.Doctoori believes that all people should feel empowered to look after their health. Providing credible and easy to understand information in the Arabic language is essential to achieving this and hence improving the health and well-being of all Arabic speaking people.

Our Approach

There were three aspects to be designed and delivered, the website, 5 health tools and a find a clinic system. This meant many were produced (in excess of 30 different layouts). To satisfy the ‘accessibility’ factor, the site needed to be responsive to cater for all types of device.

• A meeting to discuss exactly what was required of the new website, what needed designing and building and outlining potential time scales for the project.
• In depth keyword research to establish key areas that the site needs to focus on to drive high quality traffic from site launch.
• In depth spec of tools – which tracking is required and what admin functionality users need and how users will navigate the tools.
• In depth spec of find a clinic – which information needs to be displayed. Followed client brief closely for client to be able to use admin system autonomously
• Created a holding page and social media campaign to raise awareness before site live
• Designs produced for the website, 5 health tools, find a clinic system and admin ensuring we take into consideration all Arabic functionality and web standards.
• Coded designs into responsive HTML format and created logic for database for tools calculations to function correctly.
• Created an in depth admin system for client to login and alter find a clinic directory details easily as well as track their results in their tools
• Took the site live in January 2014.

Results

Web Designer Vip successfully created all aspects of the Doctoori website will be an invaluable tool for both patients and clinics in Arabic speaking countries. The site features a ‘Find a clinic’ section in which Arabic speaking patients around the world can find an Arabic speaking clinic, hospital or healthcare establishment regardless of their location – fulfilling the vision of improving accessibility and developing the healthcare sector in the Arab world.

To further satisfy this, the site was created in a fully responsive format, ensuring that we met client requirements of making the content as accessible as possible.

Speaking on the day of the launch, Doctoori managing partner Zain Sikafi said:

“Thank You for your incredible work in getting the site live. It has been an absolute pleasure to go on this journey with you guys!”

The site attracted in excess of 8000 visits in the first 90 days of officially going live – Web Designer Vip will be carrying out the online marketing for Doctoori and hope that the site will continue to grow in its popularity and become the leading health information website in the Middle East and beyond.

“Medical website sees 870% increase in natural visitors from SEO work.”

Doctoori (www.doctoori.net) provide healthcare information in Arabic , targeting a global marketplace. Digital marketing agency Web Designer Vip were asked to help promoted the website through SEO (Search Engine Optimisation) in arabic.

The results obtained in the first two months of work showed a very significant increase of 870% in natural search traffic.

The Challenge

When then work was started the website only achieved top page ranking on their company name. The website includes a very large range of medical advice with many keywords to target so prioritisation was important. The website is written in arabic, so arabic language skills were also needed.

The Approach

Both on-page and off-page activities were prioritised with those giving greatest impact undertaken first. Web Designer Vip updated the meta data on many key pages and checked that the code mark-up showed the structure of the website clearly to the search engines. Checks were made on sitemaps and news articles written to start promoting the website content to other websites. Social media activities were started to encourage social activity in a natural way regarding the website.

Results

Within two months a large number of target keywords saw substantial improvements in ranking and the number of natural visitors to the website rose more than eight-fold.

Web Designer Vip provide multilingual SEO in many industry sectors, using sustainable techniques aimed at steady medium to long term growth that is robust against search algorithm changes.

Web Designer Vip was already managing PPC and assisting this client with SEO for their tiles shop when we were asked to also provide consultancy on the best use of social media to grow brand awareness and boost the business.

Social Media for Tiles: Approach

A marketplace and competitor analysis revealed that while it was easy to spend a lot of time and money on social media, the best way to ensure high return on investment for this activity was to focus on the principle measurable benefits of various social platforms – the SEO benefits (authority backlinks) and the referral traffic and its conversion potential.

• Initial advice on setup, branding and basic use of Facebook and Twitter to maintain high authority backlinks from these domains for SEO purposes
• Guidance on next most valuable platforms to establish a presence on for social branding and referral traffic with high conversion potential
• Advice on placement on visual platforms with the best conversion rate for tiling products via lifestyle images – e.g. Pinterest, YouTube, Flickr
• Advice on placement and maintenance of a social presence on sites with lower conversion potential for SEO benefits – e.g. Google Plus
• Suggestions on increasing visitor engagement to boost social media from a basic “brochure” presence to brand-building social marketing

Social Media for Tiles: Results

The graph below shows social network referral traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

Typical results for any given month include (figures taken from real client data):

• 90% year on year increase in social referral traffic from Facebook
• 250% month on month revenue increase from Pinterest social referrals
• 123% year on year increase in onsite conversions from social traffic
• 8x more referral traffic from Twitter year on year

If you are looking for sustainable and effective growth for your online tiles web shop, Extra Digital’s social media consultancy, sector familiarity and design and development assets can help you realise significant growth in revenue, traffic and business brand. Contact us today to find out more, get an initial free social media review and find out how we can help you grow your online tiles business using social media.

Project

To manage clients Twitter account in order to increase social media followers and search engine optimisation of website.

“Expert management of social media profiles for businesses” stated by Nature Supplies

Social Media Target

Significantly increase links with relevant customers and clients via social media that result in more conversions on website.

Summary

Over a period of less than a month we have increased Nature Supplies followers more than six times.

Social Media Approach

• Overall ExtraDigtal SEO contract that incorporates social media management
• Strategic, regular management of Twitter account to encourage more relevant activity
• Consultation with client on approach
• Over 6x increase in number of Twitter followers in less than a month
• Continued SEO contract to incorporate social media as part of internet marketing

Social Media Results

• Over 6x increase in number of Twitter followers in less than a month
• Continued SEO contract to incorporate social media as part of internet marketing

The Brief

DCS (Data Capture Solutions) provide a wide range of information management software and service solutions for over 400 of the biggest businesses in the world and cover a diverse range of business sectors.

Having recently refreshed the look of their brochures DCS felt that the website no longer reflected their current look and feel and also needed to be brought into step with their print media branding.

Review

Having looked closely at the new style brochures and company branding and talked extensively with DCS we then identified how best way to proceed in implementing a new complimentary look for the website.

In addition being aware of the need to make any new design fully responsive for both smart phones and tablet computing we recommended this as an additional key project objective.

What we did

Our first step was to create an initial working design, which would allow DCS to see how the new look would work on a number of devices including smart phones. We then worked closely with DCS to refine the final design before it was finally implemented onto the website.

Outcome

DCS were extremely happy with the websites new design and now have a consistent look and feel across all their media channels both on and offline.

In addition DCS is now better positioned to take advantage of the up take in smart phone and tablet usage and able to engage effectively with its visitors from multiple devices.

Web Designer Vip have recently designed and developed Stroud citizen’s advice bureau website. Stroud CAB wanted a more modern website that will be easier for their users to find the relevant information. One of the main functionalities they needed was easy to use contact forms that allow users to efficiently fill out the forms to do with different issues, eg benefits or debt. The website also needed to be linked with an online donation system which allows users to donate to the service effectively and efficiently.

The client wanted the ability to be able to easily edit the site through an online content management system.

The client had a specific brief about the design of the website and wanted to stick with the colours of the old website which were yellow and blue, Web Designer Vip worked with the brief to produce a website design that the client was extremely happy with.

The old website can be seen below:

New website Design:

Results

Web Designer Vip produced a website that the client is extremely happy with. “Thank you for all your help. Really excited about the site going live – it looks really excellent!”

Web Designer Vip offer a comprehensive marketing website design service for a range of businesses and sectors including web design for the local services sector. To learn more take a look at our range of business website designs or contact us today to get an initial, free website review and find out how we can bring your business to life online.

The Brief:

To redesign the existing Jon Williams Stables site to give the site a fresh look, improve accessibility and user interaction. Make room for the addition of a new product range and give the site an overall less boxy look with more images and less text. A classic looking site was wanted due to client’s preference.

What We Did:

Web Designer Vip redesigned the site so that it appeared less cluttered, had a good use of white space and a continuous theme throughout the site to help with the branding and presentation of the brand. Additional options on the site and new product lines were also added to create more applicable and relevant content for visitors to the site.

Outcome:

The outcome of the redesign of Jon William Stables is that our client now has a functional, aesthetically pleasing and good value site built with marketing in mind. This means that every aspect of the site was built to be search engine friendly and informative to the user. The client is very pleased with the redesigned site and has seen an increase in visitors to the site and also sales as a result.

Below is some data taken from Google Analytics which shows that since the site went live in the middle of July 2013 the number of non-paid visitors to the site has been increasing steadily and the site is now receiving nearly twice the number of non-paid visitors now than since last November (data correct on date of publish – 18^th November 2013).

Web Designer Vip offer a comprehensive marketing website design service for a range of businesses and sectors including web design for consultants and businesses. To learn more take a look at our range of business website designs or contact us today to get an initial, free website review and find out how we can bring your business to life online.

Summary

Cornish Holiday Lettings are a company that provide quality holidays apartments and cottages throughout Cornwall. Cornish Holiday Lettings came to Web Designer Vip wanted a website to market the range of properties that they have on offer.

The main aim of the website is to attract people to book a holiday through Cornish Holiday Lettings, in order to do this we needed to make sure that the booking process was very easy and stress free and that the website was attractive and easy to navigate.

The website also needed to be fully editable so that it can be kept up to date easily by the web editors. The website also needed to be fully integrated with social media, a booking system, news section and a contact form.

Results

Web Designer Vip produced a website that met all the clients’ needs. The client liked the design of the website and was able to sign it off very quickly to start the build process. To see the finished website, visit www.cornishholidaylettings.co.uk.

Web Designer Vip offer a comprehensive marketing website design service for a range of businesses and sectors including web design for the holiday industry. To learn more take a look at our range of business website designs or contact us today to get an initial, free website review and find out how we can bring your business to life online.

Web Designer Vip has recently created a marketing website in two weeks for Ancon Technologies. This website, Detect Cancer, had one aim which was to raise as much funds for their cancer detecting device. Ancon Technologies has been working on a Nanoparticle Biomarker Tagging device for the last decade and has finally managed to get their device to the final testing stage before being rolled out for use in hospitals and GPs throughout the UK.

Wesley Baker of Ancon Technologies stresses that “Cancer touches all of us eventually – it could be you or someone you know and love. Donations will be put towards the development of this ground-breaking NBT device so that it can save uncountable lives from the perils of this ugly disease.”

Once we at Web Designer Vip heard about this device we started work pro-bono to design, develop and manage the funding campaign to raise them the donations that they desperately need. The design and development of this responsive website, www.detectcancer.org, was completed in just two weeks.

Ancon Technologies are very pleased with the look and functionality of the website, along with the high quality of the work we produced with Wesley Baker of Ancon Technologies stating…
‘I like the style very much and the approach – you have surprised me (which trust me is a hard thing to do as many will confirm in the world of business, but has great benefits for future projects!).’

This is not the first time that Web Designer Vip has worked to assist a worthy cause in meeting their aims, every year since 2011 we have supported the LEJOG run from Land’s End to John O’Groats to help raise money for Demelza House, the children’s hospice that helps to support families throughout Kent, East Sussex and South East London. You can find out more about this cause and our community sponsorship and support on our website.

Web Designer Vip offer a broad marketing website design services for a range of organisations and sectors including web design for consultants and businesses. To find out more about our range of business website designs simply contact us today find out how we can bring your business to life online.

Multilingual Website Design & Marketing

We have used our marketing and website design expertise to build websites in a wide variety of different languages, including semitic languages like Arabic and non-English character sets such as Chinese and Russian. Our expertise ranges from European languages like French, German and Portuguese to Japanese, Thai, Korean and more.

We provide an all-inclusive multilingual website service including web design, eCommerce, content translation and localisation using native speakers, SEO, PPC and more. Isn’t it time you started speaking the language of your customers?

Looking to reach your target audience on social media? Then read about the great results our social media marketing has achieved for an arts and crafts retailer.

The Challenge

Web Designer Vip were approached to help ‘Cowling and Wilcox’ with the online marketing, managing the SEO, PPC and Social media. The arts and crafts store faced the challenge of tapping into the Art community, increasing the level of engagement and interaction with the site and the brand though social media.

The Solution

Extra Digital created a compelling content strategy in the form of a blog to engage the art community. We extensively researched current trends to produce relevant, shareable content which was a big hit with the art community. Our strategy consisted of the following stages:

• Using the analytics data to devise which content is popular and creating compelling and engaging content based on this data
• Using social media platforms, Pinterest, Instagram, Facebook, Twitter and a Blog to distribute this content, making sure to alter the message for each platform as each has a different user
• Providing helpful guides using products sold by the client such as ‘impressionist techniques’
• Proactively liaising with influential art bloggers to provide guest posts
• Producing a dedicated social media content calendar and analytics

Check out the links below to see the social accounts that we built to drive more traffic and business to the cowling and Wilcox blog.

• cowlingandwilcoxblog.com
• https://twitter.com/cowlingwilcox
• facebook.com/cowlingandwilcox
• https://www.pinterest.com/cowlingwilcox/
• https://instagram.com/cowlingandwilcox/

The Results

The social campaign resulted in huge success for Cowling and Wilcox. See the results below:

Cowling and Wilcox are the perfect example of how social media can be used to engage communities. With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors.

We can help y

ISO 9001 Certification

We have been ISO 9001 certified since 2010, giving a guarantee of well documented quality control procedures and processes for client work as well as the business as a whole.

Cloud Technology Management

Web Designer Vip adopted cloud based technology very early on for managing internal processes. We use a sophisticated CRM to ensure all staff can see what is going on for specific clients. We use a cloud-based project management tool for ensuring all staff can see progress on projects and help project managers ensure delivery of work to client satisfaction.

As a leading company in a fast moving area of technology, keeping up to date with new technology and sharing best practise is important. We have an internal wiki for sharing technical knowledge and make use of social tools to help communication and efficient working.

Website Design Quality

When designing websites, we validate all website code and test the website with a number of browsers including IE6, IE7, IE8, FireFox, Chrome and Safari. We test all new websites on both PCs and Macs, and on a variety of screen resolution and monitor sizes.

Our websites adhere to the following standards:

• org –The World Wide Web consortium that defines web standards.
• http://jigsaw.w3.org/css-validator– stylesheet validator
• org– Web Standards Project

All new websites are automatically checked with regards to accessibility and colour blind issues. We also regularly check all links (internal and external) are working, including those to other websites.

Amateur or “build your own” websites will often look very good on one browser or one operating system, but look poor on different browsers and devices. This is due to a lack of knowledge and no checking or validation process. Extra Digital have a set of quality checks we work through during and at the completion of the website design and development process to ensure our websites correctly function on all browsers and thus perform well in all major search engines.

PPC Management Quality

We were the first UK management firm to only use staff who had passed the Adwords examination to manage client accounts. This continuing practice ensures that all our account management staff are trained to the highest standards to manage accounts to the benefit of our clients.

Unlike many other digital agencies we never outsource PPC management and all work is carried out by in-house, fully qualified staff rather than trainees or freelancers.

SEO, Social and Marketing Quality

All SEO and marketing work uses sustainable “white hat” techniques which grow the presence of your business online over time rather than relying on unethical tricks and shortcuts that will be penalised at the next search algorithm update. We never risk our clients being blacklisted from searches by using spamming or short-term boost tactics. When acquiring links we focus on quality, not quantity, and exclude all paid links, exchanges, directories and other cheap, ineffective “link farming” techniques.

Unlike many other digital agencies we never outsource SEO, social management or other ongoing marketing work and all work is carried out by in-house, highly experienced staff rather than trainees or freelancers.

We make use of the following social media sites:

• com
• facebook.com
• linkedin.com
• flickr.com/
• youtube.com

Web Designer Vip specialise in online marketing (SEO, PPC, Social Media), web design and development.

Often clients come to us for one service like SEO or Web Design and then find they are so happy with our work and level of service that they commision more services from us.

We are proud that we have several clients who have been with us for over 8 years and that they continue to trust us with their online marketing, design and development.