5 Worst Offenders That Drive Visitors Away From Your Website

You jumped on the digital bandwagon and created a website for your business and created a profile on every social platform known to man, yet your business is not attracting more customers. Does this scenario sound familiar? There’s a big chance that it’s not your brand that’s the problem, but the way you present it online. Your website could need a facelift.

“Visitors judge a website within a few seconds, and react based on elements such as the time it takes to load, the visual aspect and the ease of navigation,” says Nay Ayache, my company’s in-house WordPress expert. “An InspireMag article last year set that time limit to ten seconds, so everything has to be perfect.”

Take another look at your website and check if it has these five elements that drive audiences away.

1. Chaotic homepages

The homepage is the most important and most valuable piece of real estate on your website. A cluttered page will drive an audience away or confuse them. A website should be organized, with a clear focal point that allows the visitor to feel visually comfortable to explore all the pages. The navigation bar should be easy to find.

When it comes to pages, speed matters. Having a fast, responsive website that resizes to accommodate mobile devices helps visitors view not only the homepage, but the rest of the pages as well.

Worst offenders: Website sliders that rotate at lightning speed, do not have a header and animated GIFs that kill the visitor’s concentration.

2. Cryptic navigation

Ideally, the website navigation bar should be placed at the top of the page and always contain a link back to the homepage. The contents should be clearly represented in the menu, and pages should be titled in a way that speaks to visitors’ logic, not their imagination.

Worst offenders: Navigation bars with incoherent item hierarchy that leave primary pages hidden in sub-menus, broken links and a hard-to-find contact page.

3. Elusive social media buttons

Burying your social media buttons on the site makes them hard to find. A brand that prides itself on being social should make it obvious to its audience. Engage your audience by making sure that every page on the website contains a link to social platforms (Twitter, Facebook, Instagram, Pinterest, YouTube, etc). Remember, these social media links are visually different from post-sharing buttons.

Related: 5 Tools to Help You Audit Your Web Content

Worst offenders: Websites where social media buttons are buried in the footer or the contact page, broken buttons that do not link to the proper page, and links to one social platform when the brand is active on several others.

4. No calls-to-action

Visitors are flocking to your website, and yet, your bounce rate — the percentage of people who leave the site after visiting only one page — is high. Why aren’t visitors going beyond glancing at your homepage? Are you sure your visitors know what to do? Guide your audience with calls to action and simple instructions such as “call us,” “click here” or “subscribe to our newsletter.” As a brand, you want people to know how to make the best out of your website and, ultimately, your services.

Worst offenders: Content made of aimless descriptions instead of reflecting a clear marketing strategy, wording that makes assumptions as to visitors’ concentration levels, and links that generously lead them to other websites.

5. Unoriginal photos

A website solely filled with stock photography does not reflect the individuality of the brand. Authenticity goes a long a way with potential customers, so invest in professional photos or shoot your own personal photos to tell your brand’s story. In a digital world where users are given endless options, the key to engagement and return on investment is to offer a unique value proposition in form as well as content.

Worst offenders: Websites that use rehashed icons from the ’90s, ubiquitous handshake pictures and the 20-year-old CEO in a conference room.

If you have one or more of these offenders on your website, you could be inadvertently driving your audience away. Let us know about your pet peeves with the websites you visit in the comments section below.

 

CHANGING WEB HOSTING SERVICE PROVIDERS

There are many reasons why individuals or companies want to change to a new web hosting company. It could be as simple as not enough storage space or bandwidth, or it could be due to its customer service, or lack thereof.

Easier said than done? Changing to a new web hosting company may sound like a daunting task, but it doesn’t have to be that complex – there are just a few things to keep in mind.

  1. Keep your web hosting account with your existing host open

It is recommend that you keep your existing web hosting account active until you have completed the transition steps (ie. new account setup, file transfer, email creation and setup, DNS modification and propagation).This will ensure that your website and domain email accounts will be running during the transition.

  1. Choose a suitable new web hosting provider

Considerations include:

  1. a) Type of OS (Windows vs. Linux) – it depends on the technologies your website requires. For example, if your website requires ASP, MSSQL, MSACCESS or other Microsoft-specific technologies, then you will need to find a Windows-platform web hosting plan.
  2. b) Bandwidth and disk space requirements.
  3. Make a backup copy of your existing website: download old account files

Ideally, files should be downloaded in the same tree structure in which you want to upload it later. Also look for any file or chmod permissions that you might to set on any folder or file. This is a fairly easy task and can easily be accomplished by FTP.

However, some free web hosting providers do not offer FTP access. This is especially true if you’re currently using a free Flash/drag-and-drop website creation service (ie. Weebly.com, WIX.com).

If this is the case, you will not be able to download your existing web files and will have to re-create your new web files. You should check to see if your new web hosting provider offers a free website creator.

To avoid running into the same problem in the future, make sure your new web hosting provider offers FTP access.

  1. Setup new (same) email addresses

To ensure that emails are properly received, it is important to keep the same email addresses, including email aliases and forwarders.

  1. DNS changes and propagation

Once you have uploaded your web files to the new web hosting server and re-created your email accounts, you can go ahead and make the necessary domain name server (DNS) changes.

DNS is usually obtained once you have signed up with the new web hosting provider. You will need to replace your existing DNS settings with the new one – this is usually done via your domain management panel (your domain registrar).

The new DNS will take anywhere between 24-48 hours to propagate, therefore the old web host is responsible for website and email in the meantime. This is why cancelling the old service should be the very last thing to do.

  1. Cancel your old account.

Once your new account has been activated and your website and email services at your new web hosting provider are up and running, you can proceed to have your old account cancelled.

WHAT TYPE OF HOSTING DO YOU NEED?

There are many web hosting options available nowadays: free web hosting, shared hosting, dedicated server, and the list goes on. All these options serve the same purpose, which is hosting your content so that it can be accessed and viewed by people on the Internet. The major difference is how each is structured as well as the benefits they offer.

Let’s have a closer look at each of them.

FREE WEB HOSTING

What can be better than a free web hosting plan? This is a great option for someone who wants to create a homepage or small website to share with friends and family. While free web hosting has received criticism for its lack of features, security and customer support, there are a few reliable free web hosting providers that you can trust. However, keep in mind that free web hosting is more geared for giving you a taste of having and maintaining a small, personal website. If you want to establish a powerful web presence with an online business, you will need to consider a paid hosting service that offers more control, security and reliability.

SHARED HOSTING

As the name implies, shared hosting is an environment where you are sharing space on a web server with other users. As clients are sharing the cost of the server, this is the most affordable and popular solution for personal users and small businesses as companies to set up blog, e-commerce and other advanced applications. However, when hosting on a shared server, you are exposed to all the activities of your neighbors. If someone makes a huge scripting error, the entire server can suffer. If someone experiences a sudden burst in traffic, your site might run slower. If the server goes down, so does your website and ultimately, your business.

DEDICATED HOSTING

When your business takes off and requires more than the typical sharing server resources, it’s time to move up to the dedicated server. Now you’re in the big leagues with an entire server dedicated to your hosting needs. However, without any experience, succeeding with this hosting option is nearly impossible – those who require a dedicated server but don’t know a thing about server administration can get by with managed hosting. In this scenario, the hosting service provider handles all the management tasks which frees you up to focus on other areas of the business. Keep in mind that a managed service requires is generally more costly.

WHAT IS THE BEST HOSTING FOR YOU?

The best advice we can give about hosting is to know what you’re getting into. Free services are geared for personal sites, shared hosting is suited for small businesses and a dedicated server is designed for larger hosting needs, yet is far more expensive. By knowing what your site requires, it will be much easier to determine which is the best solution.

BASIC FEATURES OF FREE WEB HOSTING

Looking for a free web hosting solution is an imperative decision. Try to identify a reliable web host can be a daunting task especially with so many service providers and options available nowadays. Throw in the feature sheets and promises, the task can be that much more intimidating.

But it doesn’t have to be. Let’s take a look at some of the most common features a good free web hosting provider should offer:

DISK SPACE AND BANDWIDTH

Disk space refers to the amount of storage space assigned to you by the free web hosting provider. This space will be used to store your web site files, including text, images, audio, etc. files you use for your website.

Bandwidth refers to the amount of traffic that is allowed to access and leave your website. Access means every time a visitor types in your website name in their browser. Leave means every time a visitor receives something from your website, whether it be viewing a photo, listening to an audio clip or downloading a file.

For example, if your website has a lot of graphics (ie. photographs) then you will require higher storage and greater bandwidth.

WEBSITE CREATOR AND FTP

If this is your first website and you have limited or no scripting experience, then look for a free web hosting provider that offers a free website creating application where you can create your website simply by choosing a template and adding in your own text and images.

FTP stands for File Transfer Protocol. It is the protocol for transferring your website files from your computer to your free web hosting server, or vice versa. This allows you to upload your finished website files (including images and other multimedia files) from your computer to your service provider’s server. It also allows you to download your files from your web hosting server back to your computer. A good free web hosting provider should offer 24/7 unrestricted FTP access.

EMAIL

Yes, your free web hosting provider should provide you with email services – so that you can setup @yourdomain.com email accounts. In addition to a webmail interface (so you can login and manage your emails using your web browser), the email service should also include POP3 and SMTP access so you can setup and access your @yourdomain.com emails using your mobile devices.

SUPPORT AND UPTIME

You should always choose a free web hosting service with free, reliable telephone and email support.

While no host can offer a 100% guaranteed uptime (think problems out of their control, ie. city power outage), they should provide “just-in-case” measures to limit website and email downtime to a minimal. These measures may include 24/7 server and network monitoring, redundant hardware and network configurations, and onsite backup power supply. While you might not completely understand the technicalities of these, look to see if your free web hosting provider has these listed somewhere on their website. If not, ask them about it.

PRICING

If you’re looking for a free web hosting provider, then you should expect to pay absolutely nothing for all the basic features listed above. You shoudn’t have to compromise pricing with banner ads. Any free web hosting providers that forces ads on your website is a no-no.

استضافة المواقع

خدمة استضافة المواقع التي نقدمها هي أفضل جودة الخدمة في متناول الجميع يمكن أن تحصل في هذا العالم مكلفة للغاية من الإنترنت. فقط من خلال تصفح موقعنا على الانترنت ومعرفة بنسب رخيصة. استضافة المواقع هي العملية التي نحن نقدم لك مساحة لموقع الويب الخاص بك لتخزين أو تحميل جميع البيانات الخاصة بك.

لدينا العديد من نوع من استضافة المتوفرة في موقعنا الذي يمكنك زيارة أي وقت ومعرفة أفضل خطة وفقا لمتطلبات عملك.

يمكنك العثور هنا على خطة استضافة أفضل لموقع الويب الخاص بك حتى الآن رخيصة واحد مع عدة أنواع من الخدمات مثل البريد الإلكتروني الخاص بك الأعمال التجارية، ومساحة التخزين الجيدة، 99.9٪ الجهوزية مع مخصص الدعم الكامل 24 * 7، والمدعوم من قبل ج-لوحة وغيرها أدوات مع الضمان الكامل. أفضل شيء هو أننا أبدا من الوقت والخدمات، لذلك يمكنك زيارتنا في أي وقت. نحن هنا من أجل راحتك ولمساعدتك في نمو موقع الويب الخاص بك.

في الأساس استضافة المواقع هي الخدمة التي تتيح لك تحميل أي نوع من المعلومات على صفحة ويب معينة. انها تسمح لك مساحة في باريه وأذون الخزانة التي هي بما فيه الكفاية.

وهنا بعض خطط الاستضافة التي يمكنك من خلالها اختيار:

خطة المبتدئين – $ في الشهر، و$ سنويا

الخطة المتقدمة – $ في الشهر، و$ سنويا

خطة العمل – $ في الشهر، و$ سنويا

خطة المهنية – $ في الشهر، و$ سنويا

كل هذه الخطط هي رخيصة وبأسعار معقولة بالمقارنة مع شبكة الإنترنت مكلفة الآخرين استضافة توفير الشركات لأننا نعرف قيمة المال عملائنا. لذلك، تعال هنا والعثور على ما هو الأفضل بالنسبة لك.