Personal branding is the practice of people marketing themselves and their careers as brands. Being good at your craft is not enough these days, being unique and authentic will make the cut, but only if enough people know about you. As Michael Simmons writes, authenticity is key in the digital age. Having a strong personal brand and following can lead to enormous opportunities and recognition.

Personal branding is becoming one of the most important key factors in any industry. Skills and boring resumes are not guaranteeing you anything anymore. You have to really start developing your own brand and building a tribe, or in other words an audience that will help you getting jobs, supporting you, sharing your work and getting recognition.

In today’s article I’d like to share some personal branding guidelines I’ve been experimenting with in the last couple of years. The techniques and methods used led me to speaking engagements, interviews on Forbes and Fast Company, business growth and business leads, not to mention the connections and friendships I’ve made.

Why should you care about building a personal brand?

There are numerous of reasons why you should consider strengthening your personal brand. The thing is your personal brand exists anyway, it’s how people perceive you, your work and your actions. To make sure that your brand goes together along with your values and how you wish to be perceived is to manage it. Moreover, building a recognizable personal brand will help you with the following:

• Professional opportunities;
• A better job;
• Better contacts and clients for your company;
• Industry recognition.

Vision

Develop a strong vision and make sure that you use it everywhere you go. Whether it’s to go to the moon or sail around the world, make sure it’s something big and bold, people remember these things. If you haven’t watched Simon Sinek TED talk “How great leaders inspire action” presenting “the golden circle” and “start with why” theory, make sure to check it out and come up with your own vision.

Personal branding is no way rocket science but it takes years to develop and maintain. Hopefully my experiences and experiments I’ve shared with you in this article will help you in developing your own personal brand that leads to professional opportunities, meaningful connections and industry recognition.

I am curious to hear your thoughts on personal branding. What are your strategies in engaging more people, how do you network and promote your work?