Social Media for Crafts Shop

Looking to reach your target audience on social media? Then read about the great results our social media marketing has achieved for an arts and crafts retailer.

The Challenge

Web Designer Vip were approached to help ‘Cowling and Wilcox’ with the online marketing, managing the SEO, PPC and Social media. The arts and crafts store faced the challenge of tapping into the Art community, increasing the level of engagement and interaction with the site and the brand though social media.

The Solution

Extra Digital created a compelling content strategy in the form of a blog to engage the art community. We extensively researched current trends to produce relevant, shareable content which was a big hit with the art community. Our strategy consisted of the following stages:

  • Using the analytics data to devise which content is popular and creating compelling and engaging content based on this data
  • Using social media platforms, Pinterest, Instagram, Facebook, Twitter and a Blog to distribute this content, making sure to alter the message for each platform as each has a different user
  • Providing helpful guides using products sold by the client such as ‘impressionist techniques’
  • Proactively liaising with influential art bloggers to provide guest posts
  • Producing a dedicated social media content calendar and analytics

Check out the links below to see the social accounts that we built to drive more traffic and business to the cowling and Wilcox blog.

The Results

The social campaign resulted in huge success for Cowling and Wilcox. See the results below:

Cowling and Wilcox are the perfect example of how social media can be used to engage communities. With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors.

We can help y

 

Quality Processes & Certificates

ISO 9001 Certification

We have been ISO 9001 certified since 2010, giving a guarantee of well documented quality control procedures and processes for client work as well as the business as a whole.

Cloud Technology Management

Web Designer Vip adopted cloud based technology very early on for managing internal processes. We use a sophisticated CRM to ensure all staff can see what is going on for specific clients. We use a cloud-based project management tool for ensuring all staff can see progress on projects and help project managers ensure delivery of work to client satisfaction.

As a leading company in a fast moving area of technology, keeping up to date with new technology and sharing best practise is important. We have an internal wiki for sharing technical knowledge and make use of social tools to help communication and efficient working.

Website Design Quality

When designing websites, we validate all website code and test the website with a number of browsers including IE6, IE7, IE8, FireFox, Chrome and Safari. We test all new websites on both PCs and Macs, and on a variety of screen resolution and monitor sizes.

Our websites adhere to the following standards:

All new websites are automatically checked with regards to accessibility and colour blind issues. We also regularly check all links (internal and external) are working, including those to other websites.

Amateur or “build your own” websites will often look very good on one browser or one operating system, but look poor on different browsers and devices. This is due to a lack of knowledge and no checking or validation process. Extra Digital have a set of quality checks we work through during and at the completion of the website design and development process to ensure our websites correctly function on all browsers and thus perform well in all major search engines.

PPC Management Quality

We were the first UK management firm to only use staff who had passed the Adwords examination to manage client accounts. This continuing practice ensures that all our account management staff are trained to the highest standards to manage accounts to the benefit of our clients.

Unlike many other digital agencies we never outsource PPC management and all work is carried out by in-house, fully qualified staff rather than trainees or freelancers.

SEO, Social and Marketing Quality

All SEO and marketing work uses sustainable “white hat” techniques which grow the presence of your business online over time rather than relying on unethical tricks and shortcuts that will be penalised at the next search algorithm update. We never risk our clients being blacklisted from searches by using spamming or short-term boost tactics. When acquiring links we focus on quality, not quantity, and exclude all paid links, exchanges, directories and other cheap, ineffective “link farming” techniques.

Unlike many other digital agencies we never outsource SEO, social management or other ongoing marketing work and all work is carried out by in-house, highly experienced staff rather than trainees or freelancers.

We make use of the following social media sites:

 

Our Clients

Web Designer Vip specialise in online marketing (SEO, PPC, Social Media), web design and development.

Often clients come to us for one service like SEO or Web Design and then find they are so happy with our work and level of service that they commision more services from us.

We are proud that we have several clients who have been with us for over 8 years and that they continue to trust us with their online marketing, design and development.

 

Jobs With Web Designer Vip

We have frequent opportunities for people with website design and/or Internet Marketing skills. A good level of English is essential, but we also have opportunities for other languages, for example Arabic, Chinese, Russian, French, Spanish, Dutch or German.

We offer very flexible working times and hours. As nearly all our work is Internet based, location is not an issue. Most of our staff work the majority of the time from home based offices, meeting once or twice per week in Canterbury for collaborative working and team training.

Recruiting now for web Developer – early 2016

We are looking for another developer to join our team.

Essential skills requied include ability to program within PHP/MySql and Ajax/Javascript and HTML/CSS

We would also expect familiarity with several of the following:

* Magento ecommerce stores

* MVC framework (Zend/Symfony/Laravel)

* MongoDB/Express/js/Angular.JS/Node.js

* Git/SVN experience

* API development

Initially this work will be based at our Canterbury office, with an option to work from home 2-3 days per week.

To apply send a CV to Web Designer Vip.

Recruiting now for Account and Marketing Managers to start in Summer 2016

We are looking to further expand our marketing team with 1-2 account managers, starting Spring/Summer 2016. Essential skills are excellent English, good communication skills and a high level of organization. Design ability an advantage.

The role will include full training in online marketing.

Although we expect these roles to be filled by recent graduates we will also consider applications from more experienced account managers or marketing managers.

More details at:

To apply please send a CV  to Rachel Cornish at rachel.cornish@Web Designer Vip.co.uk

Graduate Marketing Jobs

We expect to recruit 2-3 graduates in 2015 to join our expanding marketing team.

We provide full training on all aspects of the marketing work. Initially this work will be based at our Canterbury office, with an option to work from home 2-3 days per week.

Essential skills are excellent English (or another language)*, good communication skills, good analysis skills and strong interest in business or marketing. You will enjoy this role if you like new challenges, are ambitious, like problem solving, good with Excel and producing charts and analysing data and are happy writing  articles and reports.

* we provide multilingual marketing work and applicants fluent in another language (such as Arabic, Chinese,  French, German, Russian, Portuguese, Spanish) are also sought.

Website Design & Development Jobs

We expect to recruit 1-2 graduates in 2015 to join our development team.

We will be looking for a designer who can also code websites; the essential attribute here is a natural flair for design. We will provide training on most of the website coding work.

We will also be looking for a junior developer – an ability to code and program in at least one web development language is needed. Training and on-the job learning will be provided.

Initially this work will be based at our Canterbury office, with an option to work from home 2-3 days per week.

To apply send a CV along with a portfolio of your work to Web Designer Vip.

Freelance Copy Writing

We often have opportunities for part time freelance copy writers, particularly those able to write high quality content on technical subjects.

If you think you have the required skills, please send a CV and accompanying letter or use ourcontact form. Please ensure that you state your existing level of expertise, giving reference web sites where applicable, and give some indication of the type and level of work you are looking for.

All of the above roles require people able to work independently and accurately, with good English skills. We currently undertake some work in other languages, so please state if you understand and read in other languages as we see this as an advantage.

Potential Job Specifications

We sometimes have vacancies available for the following positions – speculative applications from high quality candidates are invited to submit details.

Sales & Project Managers

Motivated individuals needed to help deal with our sales enquiries and project manage some of the simpler website design and build projects. This will involve working extensively with our online CRM and project management tools. Essential skills are excellent English, good communication skills and a high level of organization.

Client Managers

Motivated client managers needed to interface with clients and our project staff. The role will include project managing design projects from startup to completion and project managing and reporting on our SEO contracts. The role will require the ability to write copy for web sites and articles on a huge variety of topics. Essential skills are excellent English, good communication skills and a high level of organization.

Website Developer / Programmer

We have sometimes have vacancies for web site programmers. For this we would expect a good level of knowledge of PHP / MySQL, plus some knowledge of other languages such as JavaScript, Perl or ASP. The ability to hand-code in html to the latest web standards is also required. A working knowledge of Magento, Joomla and other widely used systems and frameworks is an advantage.

Marketing Managers

This role includes SEO Manager, PPC Managers and Social Media Managers

We usually train from within the company for these. However there may be opportunities for applicants fluent in another spoken language. Other skills required are the ability to generate reports, to handle a lot of data, to understand HTML code and to be good at writing articles and analysing information. Please note that we do not employ people to simply acquire links or stuff keywords into web copy as this is not part of our sustainable, ethical SEO techniques.

To apply

Please send a CV along with a portfolio of your work.

 

Lesson: Turn your phone into a telescope device number rounding too far and secret places in the city are amazing

About Web Designer Vip

Web Designer Vip is a large, well established digital marketing and design agency with offices across the south of the KSA . We work in over 20 languages to provide multilingual marketing, consultancy and design services for a wide range of businesses across many sectors.

  • Our core skills are in both marketing and design – a combination which lets us produce highly effective websites which drive business goals
  • We have extensive experience in multilingual website development and marketing including SEO and PPC in a range of languages such as Chinese, Portuguese, Arabic and Russian
  • We are one of very few marketing and design agencies with a defined quality standards policy and are ISO 9001 certified under certificate 10/2692
  • All work is carried out by in house staff – we do not outsource to cheap suppliers abroad and do not act as a skills “broker” like many digital agencies

Core Agency Skills

Our core Internet marketing skills base includes:

  • QualifiedGoogle Partners
  • Qualified Analytics professionals
  • PPC providers such as Google AdWords, Yandex (Russian), Baidu (China), LinkedIn Ads and Facebook advertising
  • Over 10 years of experience in search engine optimisation
  • Academic & latest research based information on international marketing
  • Social media marketing based on best ROI for businesses
  • Specialist ecommerce marketing including SEO, PPC and social strategy

Our core website / IT skills base includes:

  • Website design languages such as HTML, HTML5, XHTML, CSS
  • Interactive webpage development languages such as JavaScript, AJAX, JQuery
  • Dynamic website page languages such as ASP, PHP, Perl, CGI, JavaScript, ASP.net
  • Database programming with databases such as MySQL or SQL
  • Graphic design skills including PhotoShop and Flash
  • Accessible website design, W3C compliant websites
  • Online content management applications including bespoke development, WordPress, Joomla, Drupal, Sitefinity and many others
  • Natural search engine optimisation at code and design as well as content level
  • Multi-lingual work including Arabic, Chinese, Japanese, Russian and many others
  • ecommerce platform development including bespoke applications and a focus on high speed, easy to market Magento shops

 

35% increase in Total Ecommerce Revenue

The Problem

There were several issues with the BeSafe website redesign.

  • The original branding colours were overwhelming for customers and needing toning down.
  • The site was very cluttered and didn’t have a clear user journey, which often confused the user leading to a high bounce rate.
  • The checkout system was broken which was losing be safe direct many customers
  • The site was not mobile accessible meaning they were losing out on all visitors from mobile and tablet users.

All these factors combined to result in an underwhelming volume of conversions. Be safe wanted a fresh design to maximise the sales potential of the site and increase the volume of leads and sales.

Home page before redesign

The Solution

We worked closely with Be Safe Direct, looking into the current user experience, website data and statistics and honing in where the main ‘leaks’ of the current site were and how we could amend this. We focussed on the user journey, constructing a customer focussed plan of action to maximise the potential of the website.

  • Gather the branding requirements for the site, colour schemes and new logos
  • Analyse the current site data, trends and traffic identifying important factors for conversion
  • Creating well thought out designs starting from mobile first, based on UX, best practice and analytics insights
  • Seamless transition between new site and old site, implementing the necessary 404s to retain search engine value
  • Tested the site vigourously across all devices

The Results

View the website here: www.besafedirect.co.uk 

Web Designer Vip produced an extremely eye catching design, whilst maintaining the existing branding and colour scheme.

Some statistics below:

  • Average monthlyincrease of around 35% in total revenue when compared to previous year with the old website
  • Average monthly search increase of around30% of traffic year on year

 

 

Online Shop for Downton Brewery

Looking to add an online shop to your website? See how Web Designer Vip added a simple online shop for Downton Brewery that opened up a whole market for them in selling to the general public.

Downton Brewery is a craft brewer of real ales based on the edge of Wiltshire in the historic and beautiful village of Downton, close to the New Forest.

As well as their popular regular beers the brewery also produce seasonal special ales and limited edition bespoke beers supplying pubs, hotels, wholesalers, event organisers and the general public.

The Challenge

Downton Brewery has grown in popularity in recent years due to ever expanding range of diverse real ales. This has led to an increase in demand from the general public wanting to purchase beer directly from the brewery.

The brewery needed to identify the best beers and available formats (case, mini pin and poly pins) for sale to the general public. Plus develop a way to make it much easier for people to buy direct from the brewery and have their beer delivered directly to their door.

The Solution

Having originally built the Downton Brewery website Web Designer Vip was happy to help find the perfect solution and suggested adding an online shop to the existing website.

As the website was already hosted on our content management system we planned to add our ecommerce module to enable easy selling online.

We worked with the brewery to identify the right beers and set formats for selling online and helped agree the best delivery charges that would ensure great value for their customers.

In addition we identified and implemented some areas where custom options would be required to make managing the shop much easier for the brewery as they expand in the future.

PayPal was identified as the breweries preferred payment provider and we helped them set-up and customise their account for online sales.

The Result

The online shop launched in May and the brewery were thrilled with how easy the shop is to use both for customers purchasing beer, but also for the brewery to keep up-to-date.

They were particularly struck with how simple it was for customers to find and purchase their beer of choice.

The online shop is already generating sales and proving to be a popular addition to the website.