SEO for Online Tiles Shop – Client Case Study

Web Designer Vip was first approached to undertake SEO work for an online tiles shop back in 2011. The client were having difficulties in getting a good return on investment for their SEO work and wanted assistance and consultancy with onsite optimisation to increase their revenue and grow their business.

SEO for Tiles Shop: Approach

After a full keyword analysis and examination of the conversion potential of the current online shop, we used our experience with ecommerce SEO to begin advising on changes to the site structure, code and content which would benefit the optimisation of the website.

• Optimisation for long tailed, high converting product keywords using improved product copy and page
• General SEO theming of the website for the broad phrase “tiles”
• Category level SEO work both on and offsite for broad phrases such as “bathroom tiles,” “wall tiles” and “mosaic tiles”
• Suggestions to improve wireframe and design of the website to increase conversion potential and boost revenue, not just traffic volumes
• Improvements to meta data copy to improve search clickthrough rates
• Better code level optimisation, accessibility and validation to improve search engine crawl rates and boost relevant organic traffic

Initial onsite SEO work improved content dramatically and caused a sharp increase in relevant organic traffic over the first year. After this work shifted to offsite link development to build domain authority as the shop developer had difficulties maintaining valid and optimised code. The focus here was principally to grow domain authority using sustainable and high value inbound link development.

• Creation of authority “brand neutral” marketing sites on DIY tiling and interior design focused around tile fashion and decoration trends
• Content development to produce high value inbound links
• Advice and content provision for website assets to encourage natural backlinks from users – a process called “linkbaiting”

SEO for Tiles Shop: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows revenue growth for the tiles shop for the duration of natural search marketing work (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The site currently maintains levels of over 50% more relevant natural search traffic than it did when work first began. Typical results for any given month include (figures taken from real client data):

• 33% year on year revenue increase from organic search traffic
• 17% organic traffic increase for product and brand keywords
• 44% year on year traffic increase for broad match keyword “tiles”
• 4% year on year increase in organic traffic conversion rate
• 24% year on year increase in shop transactions from organic traffic

If you are looking for sustainable and effective growth for your online tiles web shop, Extra Digital’s SEO services, sector familiarity and design and development assets can help you realise significant growth in revenue, traffic and business brand. Contact us today to find out more, get a free website SEO review and find out how we can help you grow your online tiles business.