Seasonal PPC spend to boost traffic

The Project:

PPC Management for a website supplying high value and high quality products to customers.

Target:

To improve the phone calls and queries from the website. Promotion of seasonal campaigns.

Summary:

We restructured the Google AdWords account, creating extra campaigns for different types of product. We made significant use of image ads which work well with a visual product. New ads were introduced for seasonal campaigns.

Approach:

• Detailed market and keyword research
• Competitor research
• Customer profiling to determine best sectors to target for highest returns
• AdWords account restructuring
• PPC account optimisation on a regular basis, with account monitored at least every few days
• Account optimisation at the keyword level to give best performance

Seasonal Campaigns

Website copy changed for seasonal (Christmas) promotions, and the advertising copy and images altered to match. The total advertising investment remained the same.

Results:

• Very significant (180%) increases in site traffic during the seasonal campaigns, yet no increase in advertising cost.
• Very significant increase in enquiries, so lower cost per enquiry.

The above case study is one example of many where Web Designer Vip have been managing the account to generate increased enquiries or sales. For many businesses the month of December can be a good time to get increased traffic onto the website as the conversion rates on the website can be higher, In this example the traffic nearly doubled, mainly from adjusting the PPCadvertising to a seasonal focus.

Web Designer Vip are Google Partners and have many Google Qualified PPC managers.