Web Designer Vip was first approached to undertake SEO work for an online tiles shop back in 2011. The client were having difficulties in getting a good return on investment for their SEO work and wanted assistance and consultancy with onsite optimisation to increase their revenue and grow their business.

SEO for Tiles Shop: Approach

After a full keyword analysis and examination of the conversion potential of the current online shop, we used our experience with ecommerce SEO to begin advising on changes to the site structure, code and content which would benefit the optimisation of the website.

• Optimisation for long tailed, high converting product keywords using improved product copy and page
• General SEO theming of the website for the broad phrase “tiles”
• Category level SEO work both on and offsite for broad phrases such as “bathroom tiles,” “wall tiles” and “mosaic tiles”
• Suggestions to improve wireframe and design of the website to increase conversion potential and boost revenue, not just traffic volumes
• Improvements to meta data copy to improve search clickthrough rates
• Better code level optimisation, accessibility and validation to improve search engine crawl rates and boost relevant organic traffic

Initial onsite SEO work improved content dramatically and caused a sharp increase in relevant organic traffic over the first year. After this work shifted to offsite link development to build domain authority as the shop developer had difficulties maintaining valid and optimised code. The focus here was principally to grow domain authority using sustainable and high value inbound link development.

• Creation of authority “brand neutral” marketing sites on DIY tiling and interior design focused around tile fashion and decoration trends
• Content development to produce high value inbound links
• Advice and content provision for website assets to encourage natural backlinks from users – a process called “linkbaiting”

SEO for Tiles Shop: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows revenue growth for the tiles shop for the duration of natural search marketing work (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The site currently maintains levels of over 50% more relevant natural search traffic than it did when work first began. Typical results for any given month include (figures taken from real client data):

• 33% year on year revenue increase from organic search traffic
• 17% organic traffic increase for product and brand keywords
• 44% year on year traffic increase for broad match keyword “tiles”
• 4% year on year increase in organic traffic conversion rate
• 24% year on year increase in shop transactions from organic traffic

If you are looking for sustainable and effective growth for your online tiles web shop, Extra Digital’s SEO services, sector familiarity and design and development assets can help you realise significant growth in revenue, traffic and business brand. Contact us today to find out more, get a free website SEO review and find out how we can help you grow your online tiles business.

Web Designer Vip was first approached to undertake SEO work for a major cold storage provider in 2010. The client required SEO work and consultancy with onsite optimisation to increase their revenue and grow their business. The cold storage provider wanted to increase the leads gained through natural traffic as well as PPC management.

SEO for B2B: Approach

After an extensive keyword review and examination of the conversion potential of the current site after website redesign, we used our experience with onsite optimisation to begin advising on changes to the site structure, code and content which would benefit the optimisation of the website. Following a redesign of the UK website, the Ireland website was to be redesigned and recoded for better conversion potential.

• Better code level optimisation, accessibility and validation to improve search engine crawl rates and boost relevant organic traffic through website redesigns.
• Optimisation for main keywords such as ‘refrigeration’ ‘cold rooms’ and ‘blast freezers’ as well as industry related keywords.
• Copywriting of high quality, optimised copy for keyword specific landing pages
• Offsite SEO to increase the volume of quality inbound links to improve domain authority. This included offsite article creation and content development to produce high value inbound links – to encourage natural backlinks from users – a process called “link baiting”
• Improvements to meta data copy to improve search click through rates

Initial onsite and offsite SEO work improved content considerably and over time, there was a gradual increase in not only the volume of traffic from organic traffic, but the amount of enquiries also.

SEO for B2B Cold Storage: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality).

The site currently maintains levels of over 158% more relevant natural search traffic than it did when work first began.

The graph below shows that SEO has grown to be the highest source of leads from the site since 2010 and the percentage of leads via search traffic is improving every year.

Here at Web Designer Vip we have always maintained a policy of never paying for links to websites, all of the backlinks that we build for our clients are organic and natural links. Over the past seven months we have actively been working on steady and positive improvements to the levels of backlinks for one of our clients. Their backlinks have increased by 514% in seven months, that’s an increase of around 100 backlinks per month.

Below you can see the steady increase we have achieved over the past seven months of search engine optimisation work.

This increasing level of backlinks for this client has seen a knock on effect on the number of visitors coming to their site and the ranking of the site on SERPs. All of which have risen in the same time period. The client is very pleased with these results for their website and has seen an increase in the level of enquiries and leads they are receiving.

What are Backlinks?

For those who are not already aware, backlinks, as the name suggests, are links to the site from external sites. These backlinks help to drive traffic to your site which in turn helps to increase your visitor levels. Backlinks are also very useful for search engines and allows them to see which sites people are visiting for relevant keywords, this helps them to show only the more popular and relevant sites in their search results.

This means that a high level of quality non-spammy backlinks can help see not only your ranking improve but also the level of relevant traffic increase. Increasing the number of backlinks to your site is just one of the many methods that can be employed to help improve the ranking of your website and in turn the number of visits your website receives each month.

Project

SEO Case Study: Significant natural search traffic increase

Web Designer Vip has provide SEO services to Kingsley Plastics since September 2010. The initial work was very successful with Natural search figures increased by 73% in six months and over 400% in two years.

Three years later, all target product keywords are on the top page of Google with most in positions 1-3. This is from consistent, high quality SEO that does not risk being penalised by Google updates.

SEO Client

Kingsley Plastics provide a range of industrial GRP products and housings; including kiosks, cabinets and covers. They wanted to improve natural search figures and keywords rankings for their website.

Web Designer Vip SEO Approach

Web Designer Vip have monitored the Kingsley Plastics website continually to ensure that it is fully SEO optimised. Specific SEO tasks have included:

• Review of keyword phrases to ensure the most relevant phrases are being targeted. For example the initial product names were manufacturer names and there were others used by customers that needed to be included.
• Additional off page optimisation to support keyword ranking, through content marketing and offsite articles.
• Minor page updates and amends to website to ensure they support the correct keywords

SEO Results

• Natural search traffic increased in the first year of work by over 73% on the sites traffic back in August 2010
• Increases in subsequent years of over 400% in natural traffic
• 12 main keywords improved their ranking position, with over 16 keywords holding a Google UK search first page position
• Cached pages have increased by over 13% in first three months of work
• Back links have increased by over 74% in first three months of work

For the past six months we have been carrying out search engine optimisation on a Magento ecommerce store with fantastic results.

In six months we were able to…..

• Remove errors from the sitefrom incorrect code and validation
• Increase the organic flow of traffic to the site by 51%(when comparing the first month with the sixth month)
• Improve the ranking of hundreds of keywordsfor the website as well as getting the website ranking high for hundreds of more keywords, even those keywords that were the most competitive keywords in the industry for our client
• Increase the number of visitors viewing product pages (average of 659.38%improvement over the 6 month period) whilst also increasing the amount of time these visitors were spending on the page– a clear sign that people are able to navigate the shop with ease and are browsing as well as being interested in what they are looking for.
• Improve the functionality of the sitein general to make the site more appealing for visitors and make it easier for them to browse and purchase from the ecommerce site
• Implement know tools to help Google read the sitewith ease and therefore see the site rank better in search engines
• Increase the ecommerce conversion rate– the percentage of visits that result in an ecommerce conversion – by 239.52% when compared with the previous year

To achieve these results we carried out an extensive review of the website, analysing its strengths and its weaknesses. Based on this we were able to work with the client and build an ongoing strategy with clear aims to be achieved. Our work took place on site as well as off site to build good quality back links to key landing pages and to ensure that when visitors landed on the site that they were met with a clear path and good quality content that was relevant and helpful.

Magento Ecommerce SEO Services at Web Designer Vip

Here at Web Designer Vip we have a high number of Magento sites that we currently carry out SEO work for, we also build Magento ecommerce stores and a number of other stores on various other ecommerce platforms. We can also provide PPC management for Magento ecommerce stores as well as web development services to help you provide a better site for your customers

Web Designer Vip planned, executed and monitored the internet marketing activities for a major charity fulfilment provider. Late in 2012, the site content was changed completely and so the site needed complete re-optimisation to bring relevant traffic to the website, to increase leads gained through organic traffic.

Effective SEO and quality generation are still key in achieving spectacular growth in website traffic.

The graphic above shows real case study data from analytics, and shows website visitors growing from 825 in December 2013 up to a staggering 423 thousand visitors in December 2014.

This is for the medical website Doctoori, which provides medical information in Arabic. Generating a large user base is key to the business development and Web Designer Vip were asked to help with the SEO and online marketing.

In terms of daily visitors, this has increased from about 30 /day up to well over 14,000 visitors per day. The total number of users of the website now exceeds one million.

Within one year, SEO had grown the user base to over one million people. Data from analytics is able to give information on were these people are based and what articles and topics they are interested in.

So how do you use SEO to get such a dramatic increase in visitors?

The answer is surprisingly simple. You build a quality website with SEO optimised code, you add quality content that is interesting and engaging and you promote this content to others.

SEO Case study detail

Q: Did you use link building?

Web Designer Vip have never used the traditional link building SEO techniques as Google has never liked them. We do promote the website elsewhere by writing quality articles or blogs (in Arabic as this is an Arabic website). But we have never seen the need for large scale link building techniques. And if you can get a 512-fold increase in website traffic without this rather proves that traditional link building is not needed!

Q: Did you use social?

Yes – social marketing is an important ingredient within forward looking SEO work. It is used to build engagement and promote the website. Google has sophisticated algorithms looking at how people talk about and share information on websites and understanding this helps achieve better SEO results.

Q: Are there any differences with Arabic SEO – is it harder than English?

SEO is all about gaining high visibility – climbing to the top of the search results in your market. So English and Arabic are different markets. There are fewer Arabic website so external SEO work – aimed at promoting the website on the internet is actually harder. And a surprising number of SEO tools still do not support Arabic language characters.

The Doctoori website also had a huge advantage in that it was built on the ExtraCMS which was built with multilingual SEO in mind, and makes multilingual SEO much easier. Many content management systems require SEO modules to generate search friendly websites  – but it is more efficient to build SEO friendly to start with.

Towards the end of 2014 we carried out a short term SEO boost for a well known supply chain consultancy firm. They wanted a SEO boost to see them into 2015 and to giving them a ahead start on their competition online.

Despite the fact that the months of October to December are traditionally the quietest time for companies like theirs, Web Designer Vip create an increase of 40% in organic traffic due to vast improvements in the keyword rankings of many key industry terms. In many cases we took the company’s rankings of key industry terms from not ranking at all, to ranking on the first page of Google!

Source: Google Analytics

This improvement is even more impressive when you consider that the company themselves were predicting a seasonal drop of 20% in this same time period based on year on year statistics and industry benchmarks. We achieved a result that was 60% higher than what they should have been seeing from their website in just three short months!

This improvement in their keyword rankings in major search engines saw their impressions (the number of times their website is shown to search users) increase by 175% over the three month period despite a lower search market for their industry in this time period.

But we didn’t just get this client’s website up the rankings and made their site more visible to search users, we also achieved a much higher click through rate as most of the keywords and terms they were showing for are now on the first page of Google rather than the tenth (or not at all). Here at Web Designer Vip it is our firm belief that all search traffic generated for your website should be useful and sales/lead generating, not just ‘traffic’ for traffics sake. We achieved that here and we can achieve that for you.

On top of this ranking work we carried out to achieve the above results, we also carried out work building them a strong domain authority and creating shareable content that people would want to reference and connect to. This type of work is growing in importance due to changes in Google’s algorithms and its focus on quality content, strong interaction and share-ability.

This part of our work saw the number of links to their website from authority sources jump by 45% in the same time period. This increase in authority backlinks saw traffic coming from these channels increase by 54% – proving that the work that we carried out was building useful strong backlinks that people, and not just robots, are using.

Source: Google Analytics

In January 2014 we were approached by Tile specialists to carry out SEO work on their struggling Magento ecommerce website. Being in the tile industry they were facing high competition online with household brands such as B&Q, but also other large tile specialists.

The Challenge

The challenge was to improve the general SEO of the website to provide them with higher page rankings for industry specific terms and products to improve the level of traffic generated to their website and ultimately increase their online revenue.

Seems simple enough but with black hat tactics carried out on the site by a previous agency which had pushed them back quite far in search engine results, the challenge was a large ask.

So What Did We Do?

As with all our clients when they first come to us for SEO services we carry out an in-depth audit of their website. This in-depth audit allows us to examine the data and paint a picture of what is happening on the website to date.

It highlights any immediate flaws that need to be prioritised and allows us to develop an initial three month strategy, six month strategy and a long term strategy for its continued growth and to make sure we achieve the aims set.

Over the past year we have been taking the information found in this original audit, and quarterly reviews since, combined with our in depth knowledge and expertise on SEO for ecommerce Magento stores to apply a fantastic SEO strategy to their website. Tasks included on site optimisation, content creation, offsite authority building, the removal of past black hat tactics, technical site enhancements and much more.

How Did We Do?

Below are just some of the many highlights from our work throughout 2014…

• Organic traffic in January 2015 was106% higher than the organic traffic in January 2014
• Bounce rate in January 2015 is nowunder the average and ideal bounce rate for ecommerce stores (this tends to be higher than the ideal bounce rate for non-ecommerce websites due to the fact that ecommerce stores are prone to people browsing and price comparing by nature)
• Average session duration of an organic search user reached over 5 minutes showing that thewebsite is more engaging and captivating for its users

On top of these figures, the commerce conversion rate for this tile specialist improved by whopping 221% in twelve months!
Which then lead to 564% more transactions year on year!

These improvements exceeded all of our expectations and our own objectives, pushing the boundaries of what we thought was possible in such a time frame. As you can see from just a fraction of the results above we achieved the challenge set with careful and diligent SEO work to ensure that there was a healthy, result for this company.

How Can You See These Results?

If you have a website in the tile industry or any ecommerce industry then we can help achieve results like these for you. We have a vast amount of knowledge and over a decade of experience in online marketing and SEO to apply to your business in your industry.

The Problem

Be Safe Direct specialise in selling a variety of fire safety products from full smoke ventilation systems to fire extinguishers. Web Designer Vip have been working with Be Safe Direct for some time and have been able to help the business grow into a successful ecommerce store.

Web Designer Vip currently manage PPC, SEO and email marketing and also redesigned the current Magento store to make it more modern and user friendly.

The original site looked very dated and attracted a high number of useless visitors. The aim was to re-design the site to make the user journey easier for customers to make a purchase and to change the SEO and PPC strategy to attract customers that would convert into sales.

The Results

The graph below shows how conversion rate has increased throughout the year.

Total revenue has increased by 59% when comparing year on year since the website went live. The average order value has also increased as people are spending more time on site browsing through different items and buying more.

We have achieved this result by generally improving the SEO across the website, better optimising the PPC and updating the website to a completely new design.

Take Your SEO Worldwide

The non-English speaking market is one of the fastest growing online. In order for businesses to take advantage of worldwide growth in many languages it is essential to secure professional multilingual SEO services to allow websites to be successfully promoted in the global market.

Web Designer Vip offer highly specialist services in multilingual SEO including translation, keyword and meta tag optimisation and even full multilingual website design. Our content management system is easily configurable to operate in different languages, even semitic languages such as Arabic, and we can provide expert consultancy services for a range of online marketing in many languages including social media marketing, PPC management and more.

Multilingual SEO Services Results

• 83% traffic increase to Arabic website in under 1 year
• 702% more Arabic-speaking visitors to website year on year
• 400% increase in Arabic new business enquiries in just six months
• 66% in Chinese visitor growth in one month after starting Chinese SEO
• 39% year on year increase in new website visitors in Chinese
• 549% increase in new visitors year on year to Brazilian website
• 86% increase in new business leads in Brazilian in one month

At Web Designer Vip we understand that multilingual marketing is a means to an end – the growth and increased profitability of your business in the global market. That’s why our highly consultative services will work with you to decide on goals for your multilingual SEO which will help you to enlarge your revenue and grow your customer base, not just boost the number of visitors to your website.

For Increased Sales

ExtraDigital’s range of social media management services is tailored to meet your precise needs whether you are in fashion, healthcare, tourism, ecommerce, B2B or any other sector.

Our goal is to create compelling Social Media Campaigns that create sales and leads for your business.

As well as using our years of experience and drawing on the benefits of a range of staff with varied and exciting backgrounds in social media campaigns across a range of platforms, we keep pace and ahead of all the latest developments so your business will never get left behind in this dynamic and fast moving channel.

• Successfully generate sales and leads via social media
• Improve your brand presence online by interacting positively with your customers
• Grow customer loyalty to earn repeat and recommendation business
• Focus on social ROI ensures you don’t lose money to unprofitable activities
• A considered and results-focused approach keeps social media realistic

Social Media Management Services

Our range of cost-effective and inspired social media management helps you keep your brand at the forefront of the social space.

• Account branding and page design aimed at your target audience
• Full content strategy to keep customers engaged and attract brand champions
• Regular posts, updates and monitoring to ensure positive engagement
• Social PPC advertising and applications to improve your presence on all channels

To view more about how we will ensure social media works for your business – see our Social Media Strategy. 

View our Social Media Successes

Social Media for Crafts Shop

2398 visits via social refferal!

Facebook PPC Advertising

80% increase in site traffic

Social Media for online tiles shop

123% rise in onsite conversions from social

Grow Your Business With SEO

94 percent of B2B buyers research online for purchase decisions. These days, brands can’t afford to ignore SEO! Search engine optimisation can be the difference between failure and success. Our passionate SEO specialists provide comprehensive, customer centred SEO services which can be tailored to meet your precise needs.

• Years of Ethical SEO experience
• Revenue Growth
• No Contract
• Transparent Reporting

Years of ethical SEO experience

We have over 10 years of experience of creativity and innovation in SEO and have always prided ourselves on providing ethical, white hat SEO services. None of our clients have ever seen a penalty from search engines – and we’ve helped several websites recover successfully from a harmful penalty.

Want to see results? See our SEO management case studies

SEO services are one of the most cost effective and sustainable means to market your business online anywhere in the world. By running a long term and holistic search marketing campaign which concentrates on every aspect of your content we can help you to realise the dream of consistently rising visitor numbers, increased leads and more new customers, giving you the best possible return on investment that dramatically helps grow your bottom line.

View our SEO Successes

SEO for Arabic Health Site

512% increase in SEO traffic!

SEO for Magento Ecommerce Store

239.52% year on year increase in conversions