Website Design In The Holiday Industry

Summary

Cornish Holiday Lettings are a company that provide quality holidays apartments and cottages throughout Cornwall. Cornish Holiday Lettings came to Web Designer Vip wanted a website to market the range of properties that they have on offer.

The main aim of the website is to attract people to book a holiday through Cornish Holiday Lettings, in order to do this we needed to make sure that the booking process was very easy and stress free and that the website was attractive and easy to navigate.

The website also needed to be fully editable so that it can be kept up to date easily by the web editors. The website also needed to be fully integrated with social media, a booking system, news section and a contact form.

Results

Web Designer Vip produced a website that met all the clients’ needs. The client liked the design of the website and was able to sign it off very quickly to start the build process. To see the finished website, visit www.cornishholidaylettings.co.uk.

Web Designer Vip offer a comprehensive marketing website design service for a range of businesses and sectors including web design for the holiday industry. To learn more take a look at our range of business website designs or contact us today to get an initial, free website review and find out how we can bring your business to life online.

 

Creating a Marketing Website in Two Weeks – Detect Cancer

Web Designer Vip has recently created a marketing website in two weeks for Ancon Technologies. This website, Detect Cancer, had one aim which was to raise as much funds for their cancer detecting device. Ancon Technologies has been working on a Nanoparticle Biomarker Tagging device for the last decade and has finally managed to get their device to the final testing stage before being rolled out for use in hospitals and GPs throughout the UK.

Wesley Baker of Ancon Technologies stresses that “Cancer touches all of us eventually – it could be you or someone you know and love. Donations will be put towards the development of this ground-breaking NBT device so that it can save uncountable lives from the perils of this ugly disease.”

Once we at Web Designer Vip heard about this device we started work pro-bono to design, develop and manage the funding campaign to raise them the donations that they desperately need. The design and development of this responsive website, www.detectcancer.org, was completed in just two weeks.

Ancon Technologies are very pleased with the look and functionality of the website, along with the high quality of the work we produced with Wesley Baker of Ancon Technologies stating…
‘I like the style very much and the approach – you have surprised me (which trust me is a hard thing to do as many will confirm in the world of business, but has great benefits for future projects!).

This is not the first time that Web Designer Vip has worked to assist a worthy cause in meeting their aims, every year since 2011 we have supported the LEJOG run from Land’s End to John O’Groats to help raise money for Demelza House, the children’s hospice that helps to support families throughout Kent, East Sussex and South East London. You can find out more about this cause and our community sponsorship and support on our website.

Web Designer Vip offer a broad marketing website design services for a range of organisations and sectors including web design for consultants and businesses. To find out more about our range of business website designs simply contact us today find out how we can bring your business to life online.

 

Worldwide Marketing and Design Projects

Multilingual Website Design & Marketing

We have used our marketing and website design expertise to build websites in a wide variety of different languages, including semitic languages like Arabic and non-English character sets such as Chinese and Russian. Our expertise ranges from European languages like French, German and Portuguese to Japanese, Thai, Korean and more.

We provide an all-inclusive multilingual website service including web design, eCommerce, content translation and localisation using native speakers, SEO, PPC and more. Isn’t it time you started speaking the language of your customers?

 

Social Media for Crafts Shop

Looking to reach your target audience on social media? Then read about the great results our social media marketing has achieved for an arts and crafts retailer.

The Challenge

Web Designer Vip were approached to help ‘Cowling and Wilcox’ with the online marketing, managing the SEO, PPC and Social media. The arts and crafts store faced the challenge of tapping into the Art community, increasing the level of engagement and interaction with the site and the brand though social media.

The Solution

Extra Digital created a compelling content strategy in the form of a blog to engage the art community. We extensively researched current trends to produce relevant, shareable content which was a big hit with the art community. Our strategy consisted of the following stages:

  • Using the analytics data to devise which content is popular and creating compelling and engaging content based on this data
  • Using social media platforms, Pinterest, Instagram, Facebook, Twitter and a Blog to distribute this content, making sure to alter the message for each platform as each has a different user
  • Providing helpful guides using products sold by the client such as ‘impressionist techniques’
  • Proactively liaising with influential art bloggers to provide guest posts
  • Producing a dedicated social media content calendar and analytics

Check out the links below to see the social accounts that we built to drive more traffic and business to the cowling and Wilcox blog.

The Results

The social campaign resulted in huge success for Cowling and Wilcox. See the results below:

Cowling and Wilcox are the perfect example of how social media can be used to engage communities. With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors.

We can help y

 

Quality Processes & Certificates

ISO 9001 Certification

We have been ISO 9001 certified since 2010, giving a guarantee of well documented quality control procedures and processes for client work as well as the business as a whole.

Cloud Technology Management

Web Designer Vip adopted cloud based technology very early on for managing internal processes. We use a sophisticated CRM to ensure all staff can see what is going on for specific clients. We use a cloud-based project management tool for ensuring all staff can see progress on projects and help project managers ensure delivery of work to client satisfaction.

As a leading company in a fast moving area of technology, keeping up to date with new technology and sharing best practise is important. We have an internal wiki for sharing technical knowledge and make use of social tools to help communication and efficient working.

Website Design Quality

When designing websites, we validate all website code and test the website with a number of browsers including IE6, IE7, IE8, FireFox, Chrome and Safari. We test all new websites on both PCs and Macs, and on a variety of screen resolution and monitor sizes.

Our websites adhere to the following standards:

All new websites are automatically checked with regards to accessibility and colour blind issues. We also regularly check all links (internal and external) are working, including those to other websites.

Amateur or “build your own” websites will often look very good on one browser or one operating system, but look poor on different browsers and devices. This is due to a lack of knowledge and no checking or validation process. Extra Digital have a set of quality checks we work through during and at the completion of the website design and development process to ensure our websites correctly function on all browsers and thus perform well in all major search engines.

PPC Management Quality

We were the first UK management firm to only use staff who had passed the Adwords examination to manage client accounts. This continuing practice ensures that all our account management staff are trained to the highest standards to manage accounts to the benefit of our clients.

Unlike many other digital agencies we never outsource PPC management and all work is carried out by in-house, fully qualified staff rather than trainees or freelancers.

SEO, Social and Marketing Quality

All SEO and marketing work uses sustainable “white hat” techniques which grow the presence of your business online over time rather than relying on unethical tricks and shortcuts that will be penalised at the next search algorithm update. We never risk our clients being blacklisted from searches by using spamming or short-term boost tactics. When acquiring links we focus on quality, not quantity, and exclude all paid links, exchanges, directories and other cheap, ineffective “link farming” techniques.

Unlike many other digital agencies we never outsource SEO, social management or other ongoing marketing work and all work is carried out by in-house, highly experienced staff rather than trainees or freelancers.

We make use of the following social media sites:

 

Our Clients

Web Designer Vip specialise in online marketing (SEO, PPC, Social Media), web design and development.

Often clients come to us for one service like SEO or Web Design and then find they are so happy with our work and level of service that they commision more services from us.

We are proud that we have several clients who have been with us for over 8 years and that they continue to trust us with their online marketing, design and development.

 

Jobs With Web Designer Vip

We have frequent opportunities for people with website design and/or Internet Marketing skills. A good level of English is essential, but we also have opportunities for other languages, for example Arabic, Chinese, Russian, French, Spanish, Dutch or German.

We offer very flexible working times and hours. As nearly all our work is Internet based, location is not an issue. Most of our staff work the majority of the time from home based offices, meeting once or twice per week in Canterbury for collaborative working and team training.

Recruiting now for web Developer – early 2016

We are looking for another developer to join our team.

Essential skills requied include ability to program within PHP/MySql and Ajax/Javascript and HTML/CSS

We would also expect familiarity with several of the following:

* Magento ecommerce stores

* MVC framework (Zend/Symfony/Laravel)

* MongoDB/Express/js/Angular.JS/Node.js

* Git/SVN experience

* API development

Initially this work will be based at our Canterbury office, with an option to work from home 2-3 days per week.

To apply send a CV to Web Designer Vip.

Recruiting now for Account and Marketing Managers to start in Summer 2016

We are looking to further expand our marketing team with 1-2 account managers, starting Spring/Summer 2016. Essential skills are excellent English, good communication skills and a high level of organization. Design ability an advantage.

The role will include full training in online marketing.

Although we expect these roles to be filled by recent graduates we will also consider applications from more experienced account managers or marketing managers.

More details at:

To apply please send a CV  to Rachel Cornish at rachel.cornish@Web Designer Vip.co.uk

Graduate Marketing Jobs

We expect to recruit 2-3 graduates in 2015 to join our expanding marketing team.

We provide full training on all aspects of the marketing work. Initially this work will be based at our Canterbury office, with an option to work from home 2-3 days per week.

Essential skills are excellent English (or another language)*, good communication skills, good analysis skills and strong interest in business or marketing. You will enjoy this role if you like new challenges, are ambitious, like problem solving, good with Excel and producing charts and analysing data and are happy writing  articles and reports.

* we provide multilingual marketing work and applicants fluent in another language (such as Arabic, Chinese,  French, German, Russian, Portuguese, Spanish) are also sought.

Website Design & Development Jobs

We expect to recruit 1-2 graduates in 2015 to join our development team.

We will be looking for a designer who can also code websites; the essential attribute here is a natural flair for design. We will provide training on most of the website coding work.

We will also be looking for a junior developer – an ability to code and program in at least one web development language is needed. Training and on-the job learning will be provided.

Initially this work will be based at our Canterbury office, with an option to work from home 2-3 days per week.

To apply send a CV along with a portfolio of your work to Web Designer Vip.

Freelance Copy Writing

We often have opportunities for part time freelance copy writers, particularly those able to write high quality content on technical subjects.

If you think you have the required skills, please send a CV and accompanying letter or use ourcontact form. Please ensure that you state your existing level of expertise, giving reference web sites where applicable, and give some indication of the type and level of work you are looking for.

All of the above roles require people able to work independently and accurately, with good English skills. We currently undertake some work in other languages, so please state if you understand and read in other languages as we see this as an advantage.

Potential Job Specifications

We sometimes have vacancies available for the following positions – speculative applications from high quality candidates are invited to submit details.

Sales & Project Managers

Motivated individuals needed to help deal with our sales enquiries and project manage some of the simpler website design and build projects. This will involve working extensively with our online CRM and project management tools. Essential skills are excellent English, good communication skills and a high level of organization.

Client Managers

Motivated client managers needed to interface with clients and our project staff. The role will include project managing design projects from startup to completion and project managing and reporting on our SEO contracts. The role will require the ability to write copy for web sites and articles on a huge variety of topics. Essential skills are excellent English, good communication skills and a high level of organization.

Website Developer / Programmer

We have sometimes have vacancies for web site programmers. For this we would expect a good level of knowledge of PHP / MySQL, plus some knowledge of other languages such as JavaScript, Perl or ASP. The ability to hand-code in html to the latest web standards is also required. A working knowledge of Magento, Joomla and other widely used systems and frameworks is an advantage.

Marketing Managers

This role includes SEO Manager, PPC Managers and Social Media Managers

We usually train from within the company for these. However there may be opportunities for applicants fluent in another spoken language. Other skills required are the ability to generate reports, to handle a lot of data, to understand HTML code and to be good at writing articles and analysing information. Please note that we do not employ people to simply acquire links or stuff keywords into web copy as this is not part of our sustainable, ethical SEO techniques.

To apply

Please send a CV along with a portfolio of your work.

 

Lesson: Turn your phone into a telescope device number rounding too far and secret places in the city are amazing

About Web Designer Vip

Web Designer Vip is a large, well established digital marketing and design agency with offices across the south of the KSA . We work in over 20 languages to provide multilingual marketing, consultancy and design services for a wide range of businesses across many sectors.

  • Our core skills are in both marketing and design – a combination which lets us produce highly effective websites which drive business goals
  • We have extensive experience in multilingual website development and marketing including SEO and PPC in a range of languages such as Chinese, Portuguese, Arabic and Russian
  • We are one of very few marketing and design agencies with a defined quality standards policy and are ISO 9001 certified under certificate 10/2692
  • All work is carried out by in house staff – we do not outsource to cheap suppliers abroad and do not act as a skills “broker” like many digital agencies

Core Agency Skills

Our core Internet marketing skills base includes:

  • QualifiedGoogle Partners
  • Qualified Analytics professionals
  • PPC providers such as Google AdWords, Yandex (Russian), Baidu (China), LinkedIn Ads and Facebook advertising
  • Over 10 years of experience in search engine optimisation
  • Academic & latest research based information on international marketing
  • Social media marketing based on best ROI for businesses
  • Specialist ecommerce marketing including SEO, PPC and social strategy

Our core website / IT skills base includes:

  • Website design languages such as HTML, HTML5, XHTML, CSS
  • Interactive webpage development languages such as JavaScript, AJAX, JQuery
  • Dynamic website page languages such as ASP, PHP, Perl, CGI, JavaScript, ASP.net
  • Database programming with databases such as MySQL or SQL
  • Graphic design skills including PhotoShop and Flash
  • Accessible website design, W3C compliant websites
  • Online content management applications including bespoke development, WordPress, Joomla, Drupal, Sitefinity and many others
  • Natural search engine optimisation at code and design as well as content level
  • Multi-lingual work including Arabic, Chinese, Japanese, Russian and many others
  • ecommerce platform development including bespoke applications and a focus on high speed, easy to market Magento shops

 

35% increase in Total Ecommerce Revenue

The Problem

There were several issues with the BeSafe website redesign.

  • The original branding colours were overwhelming for customers and needing toning down.
  • The site was very cluttered and didn’t have a clear user journey, which often confused the user leading to a high bounce rate.
  • The checkout system was broken which was losing be safe direct many customers
  • The site was not mobile accessible meaning they were losing out on all visitors from mobile and tablet users.

All these factors combined to result in an underwhelming volume of conversions. Be safe wanted a fresh design to maximise the sales potential of the site and increase the volume of leads and sales.

Home page before redesign

The Solution

We worked closely with Be Safe Direct, looking into the current user experience, website data and statistics and honing in where the main ‘leaks’ of the current site were and how we could amend this. We focussed on the user journey, constructing a customer focussed plan of action to maximise the potential of the website.

  • Gather the branding requirements for the site, colour schemes and new logos
  • Analyse the current site data, trends and traffic identifying important factors for conversion
  • Creating well thought out designs starting from mobile first, based on UX, best practice and analytics insights
  • Seamless transition between new site and old site, implementing the necessary 404s to retain search engine value
  • Tested the site vigourously across all devices

The Results

View the website here: www.besafedirect.co.uk 

Web Designer Vip produced an extremely eye catching design, whilst maintaining the existing branding and colour scheme.

Some statistics below:

  • Average monthlyincrease of around 35% in total revenue when compared to previous year with the old website
  • Average monthly search increase of around30% of traffic year on year

 

 

Online Shop for Downton Brewery

Looking to add an online shop to your website? See how Web Designer Vip added a simple online shop for Downton Brewery that opened up a whole market for them in selling to the general public.

Downton Brewery is a craft brewer of real ales based on the edge of Wiltshire in the historic and beautiful village of Downton, close to the New Forest.

As well as their popular regular beers the brewery also produce seasonal special ales and limited edition bespoke beers supplying pubs, hotels, wholesalers, event organisers and the general public.

The Challenge

Downton Brewery has grown in popularity in recent years due to ever expanding range of diverse real ales. This has led to an increase in demand from the general public wanting to purchase beer directly from the brewery.

The brewery needed to identify the best beers and available formats (case, mini pin and poly pins) for sale to the general public. Plus develop a way to make it much easier for people to buy direct from the brewery and have their beer delivered directly to their door.

The Solution

Having originally built the Downton Brewery website Web Designer Vip was happy to help find the perfect solution and suggested adding an online shop to the existing website.

As the website was already hosted on our content management system we planned to add our ecommerce module to enable easy selling online.

We worked with the brewery to identify the right beers and set formats for selling online and helped agree the best delivery charges that would ensure great value for their customers.

In addition we identified and implemented some areas where custom options would be required to make managing the shop much easier for the brewery as they expand in the future.

PayPal was identified as the breweries preferred payment provider and we helped them set-up and customise their account for online sales.

The Result

The online shop launched in May and the brewery were thrilled with how easy the shop is to use both for customers purchasing beer, but also for the brewery to keep up-to-date.

They were particularly struck with how simple it was for customers to find and purchase their beer of choice.

The online shop is already generating sales and proving to be a popular addition to the website.

 

Prestashop Stores

You may have heard of Prestashop creating quite a stir in the eCommerce community. This promising up and coming platform is a free open source framework which has produced some awesome, dynamic websites!

With a variety of features and a great user experience, Prestashop stores can be just the platform you need to sell your awesome products and put your competition to shame.

Whether you need to start your store from scratch or maintain your current store, we will make sure your needs are met and beyond.

We are passionate about helping others to achieve their online goals starting with a stunning and well managed Prestashop stores. For more information give us a call on 01227 68 68 98, or fill out an online contact form. 

So what are the advantages of a prestashop store?

  • Rapid development– We can produce great ecommerce websites to make sure you get your products on the market as soon as possible
  • Be seen in search engines– Your store may look breath-taking but this is of no use if nobody can find it. Our stores are very search engine friendly so your customers can easily find you
  • Designed to convert visitors into buyers –we focus on designing and building awesome Prestashop websites designed to make sure visitors have no choice but to buy
  • High speed ecommerce server hosting –ask about our specialised ecommerce hosting that will supercharge your website

If you’re looking for a custom ecommerce design, our in house design team can create a visually compelling design that converts website visitors to customers that keep coming back for more.

Prestashop or Magento

Choosing between these two giants of the eCommerce game can be difficult but who finished on top in a head to head clash?

Magento is said to be the leader of eCommerce pack with the larger business preferring to use this platform. However, if you are running a smaller business, you will see that ecommerce start-ups prefer a Prestashop store. This is because it’s actually easier to install, has arguable better search capabilities and is smaller in size.

However, Magento has the merchandising and promotion aspect as well as the out-of-the-box features, has a vast support community, a vast array of themes, awesome SEO features and no compatibility issues. If you’re not sure about which platform to go for?

 

API Integration

API integration is used by organisations in their business websites or web applications allowing others take advantage of difficult complex software systems in a smooth and connected way.

Put simply, API’s allow you to open up a site to public or private users to get your information without giving them direct access to what happens in your site.

So you need to connect your website using an API but you don’t have the resources necessary to do this? Extra Digital have great experience with integrating API’s with websites or database software.

Our team of experienced developers relish the challenge to integrate your website with an API smoothly and effectively.

What are the benefits of API integration?

API application integration has great benefits helping to streamline the business processes, help in providing better customer services and thus assist in enhancing the growth of your business.

What types of integration can we offer?

  • Need custom API integration? We specialise in integrating custom API applications for your business website or web app.
  • Whatever your needs, we can produce and develop custom APIs
  • Are you yet to make a decision about which API you need? We can point out services providing API’s to which can be connected to your website or application to enhance your services.
  • We also support API development, twitter API integration, API application programming interface, REST API integration, application integration services, social media developer API, CMS API, Saas API Integration services at competitive rates.

 

CS Cart Services

CS Cart is a very powerful feature-rich ecommerce platform and could be the perfect option to sell your awesome products. No matter the size of your store, our tailorable CS development and design services can help you to achieve your dream products, getting you started with a profitable online shop that grows as your business does.

To find out more about getting your ecommerce marketing off the ground to set yourself on the path to an effective and profitable online shop, get in touch with Web Designer Vip today on +44 (0) 1227 68 68 98.

Our CS Cart Services Include:

  • Speedy development – From design to complete build in just under 4 months. Less depending on the size of the store.
  • Get your shop visible – fast! – there’s no point in having a great looking store if no-one can find it. We build our websites to be search engine friendly.
  • Designed to convert visitors into buyers – we focus on designing and building a great CS Cart websites that will give you the best possible return on investment
  • High speed ecommerce server hosting – ask about our specialised ecommerce hosting that will run your store at light speed

If you’re looking for a custom ecommerce design, our in house design team can create a visually compelling design that converts website visitors to customers that keep coming back for more.

No matter what you’re selling, we’ll help you reach your goals. Why not check out oureCommerce website portfolio to see some of our breath-taking design work.

Our CS Cart Experience

We offer:

  • CS-Cart websites in multiple languages (for example French, Spanish, German, Russian)
  • CS-Cart websites for a  large number of products
  • CS-Cart websites in B2B markets as well as the more traditional consumer markets.

If you are a designer looking for a CS Cart developer then we offer complete flexibility to give you the creative freedom to bring your client’s business to life. We don’t make use of pre-existing templates or themes – all our CS Cart stores are coded straight from the ground up which gives you total and absolute freedom.

Is your website in several languages? No problem. We have awesome expertise in developing multilingual eCommerce sites on CS Cart so you can sell to customers in several languages using native speakers for accurate translation, regardless of what you are selling.

What our customers say

 “The website is doing very well under your leadership and you are always on the phone when I need you, very helpful.”

Peter Grove, Occasion Photo Frames

“I wanted to say what an awesome job you guys did on the Readicut website. From our point of view we are really pleased with the way it’s been brought to life. To find someone like yourselves who we’ve found to be so easy to work with has been fantastic. It goes without saying that if were to have the opportunity to work on a similar type of project that we would come to you to work with again. Fingers crossed there are more juicy jobs out there soon!”

Readicut Crafts Website: Design Team

As well as offering comprehensive CS-Cart development services based around completely bespoke design work (we never use templates), we offer in-house, UK based CS-Cart  development which builds a search engine optimised, user-friendly online store that is easy to market in order to grow your revenue and your business.

 

Magento Ecommerce

Magento Ecommerce Solutions

No matter how large or small your store is, our Magento ecommerce design and development services can bring your products to life and get you started with a profitable online shop that can easily grow as your business does.

  • Effective and rapid Magento ecommerce development – we can get you from design to completed build in under four months
  • Highly search engine optimised – like all our websites, we build our Magento stores to be search engine friendly
  • Designed to convert visitors into buyers – we focus on building a website that will give you the best possible return on investment
  • High speed Magento server hosting – ask about our specialised Magento ecommerce hosting that will run your store at light speed

Magento Design & Development

As well as offering comprehensive ecommerce website design services based around completely bespoke designs (we never use templates), we offer in-house, UK based Magento ecommerce development which builds a search engine optimised, user-friendly online store that is easy to market in order to grow your revenue and your business.

 

Mobile Development

Our mobile development services include:

  • Mobile website design
  • Mobile web applications
  • Android Applications

We have created the following types of mobile website:

  • Simple brochure website with phone now
  • Booking mobile site for searching for and reserving holiday accommodation
  • Questionnaire or assessment from mobile phones

Mobile development delivers an optimised view of your existing website and brand to maximise the browsing experience of your visitors. By detecting the device being used, we present a mobile layout design with condensed content in a format which is more legible and will load faster on mobile network connections.

When undertaking mobile development there are key design considerations to make a mobile site and app effective. As the screen size is smaller, less information can be given.

  • Navigation needs to be simple and activated over a wide area on a touch screen.
  • Forms must be clear and simple with minimum typing and as much use of sectors as possible.
  • Calls to actions are easy with a ‘dial now’ being very effective.

Your existing website can remain unchanged and a mobile website design or other mobile development is a very cost effective way to improve your online marketing activity.

With the growing trend for mobile browsing, particularly in international markets, isn’t it time you discovered how to improve your web presence? Get in touch and we can give you the guidance you need on expanding your reach to your customers using mobile development.

 

Web Maintenance

Keep Your Website Up & Running

Keeping your website up and running can often be one of the biggest challenges you face, which is where our web maintenance services come in.

Whether you need support for your content management system, security or accessibility updates or just having professional help on hand to guide you through the everyday housekeeping tasks of web maintenance, our expert, UK-based support team can provide all the support you need.

Website Maintenance Services

We offer a wide range of web maintenance services at a variety of a platforms to suit your needs and budget.

  • Security updates and security auditing
  • Backups and redundancy to minimise downtime
  • SEO updates and SEO auditing – also take a look at our complete SEO services
  • Content management system updates and support
  • Copywriting and content assistance to make your website an effective marketing tool
  • Multilingual services including translation and content localisation taking into account both cultural and lingual differences
  • eCommerce management including online shop help, payment integration and genera management
  • Web application support including usability, training and mobile or social applications
  • …and much more!

Our in-house staff have a wide range of skills which means we can provide an enormous range of web maintenance services. We can handle everything for you from complex backup and redundancy to training and support – or you can just have us on standby as someone to call to handle the technical bits so your staff don’t have to!

 

Multilingual Development

Multilingual Web development for high performance websites

We develop websites, database systems and mobile/social application in over twenty languages including:

  • French, German, Dutch
  • Spanish, Italian, Portuguese
  • Arabic
  • Russian, Turkish, Greek
  • Chinese (traditional), Chinese (simplified), Japanese, Korean
  • Latvian, Lithuanian, Slovakian, Polish, Czech
  • Bengali, Punjabi

Issues to consider when developing websites in other languages

The issues from a web development point of view fall into the following main areas.

  • Language translation for dynamic parts of websites (the order and length of text is different)
  • Character set issues
  • Language direction (for Arabic) impacting design

Language translation

The syntax of languages varies with verbs for example in different places. This requires a different approach to some dynamically created messages when interacting with the user. This is one area where an application not designed with language in mind can be very costly to convert to multiple languages.

Character Sets

Different languages have different alphabets. Most Western European languages are based on the Latin Alphabet, but there are differences in letters used and especially accents and also the numbers of letters available. Other languages are based on very different scripts, for example Cyrillic. These all require different character sets to be used within the website and database. Issues can arise with some commonly used code that converts characters into urls as these will not work with (say) the cyrillic or arabic alphabets.

Text Direction

Most languages are written left to right. The most common exceptions are Arabic and Hebrew which are written right to left. Chinese and Japanese may be written top to bottom although this is now less usual in web applications. This impacts the design and how messages are shown on applications.

 

Cutting Edge Ecommerce Web Development

ECOMMERCE DEVELOPMENTExtraDigital offer cutting edge ecommerce development and performance services, creating smooth running, robust stores that run and convert like a dream.

Do you have page speed issues? Configuration problems? Difficulty updating your website? Whether you run a Magneto store with thousands of products, or a small store selling only a few, our bespoke ecommerce platform extraCMS, we can restructure, rebuild and redesign your store for optimal performance with one aim in mind – increasing your sales.

What can you expect from our development?

Our Ecommerce Solutions are:

A wealth of ecommerce experience

Having from 10 product websites to complex Magento stores, we’ve seen it all in our years as Ecommerce developers. We can advise at every stage of the process from inception, UX design all the way though to the marketing and social media, to UX and development.

Flexibility

We have total flexibility in the content management systems we can use to build your site. We have experience of building on all of the popular CMS’s such as Magento, Prestashop, ExtraCMS, Shopify and more.

 

Which Ecommerce solution do you need?

We use a variety of different technologies depending on the scale of the project, required functionality and available budget.

With all projects we sit down with you and really try to understand your business first so we can translate this into a solution that offers optimal performance for your customers which translates to an increase in sales.

  • For clients on a more constricted budget or looking for an easy to use online shop that will let you get started selling products online but still give you plenty of room to grow, we offer online shops and ecommerce solutions on our bespoke content management platform, the ExtraCMS.
  • For high numbers of products we provide development on the Magento platform, an enterprise ecommerce development platform. Magento is one of the most popular systems for large online shops and it powers shops such as Kookai, Olympus, The North Face and Nestle.
  • For growing businesses without their own warehouse and fulfilment system or for charities wishing to sell cards or distribute fundraising material we provide an ecommerce with a managed fulfilment option

Database Development

Our Database Development Skills

We have an in house team of developers able to provide bespoke database applications, especially those that in interface with websites.

Our clients for this work range from small business up to major multinational corporations and we have produced systems ranging from small website applications through to sophisticated management information systems.

Our preferred development platform is LAMP (Linux server, Apache operating system, MySQL database and PHP programming language). This is a popular choice with government agencies and large business keen to avoid expensive license fees from the alternative Windows based development.

We are ISO 9001 certified and make use of online project management tools to keep track of project progress.

Examples of database development

Finance system databases

We have produced database systems for interfacing between marketing websites and finance product calculators in markets such as loans, pensions and private healthcare. Many of these systems require secure servers as dealing with confidential medical or financial data. They often involve integration with 3rd party calculators or best deal finders.

Mapping and data analysis systems

It is possible to show complex set of data graphically and if the data relates to geographical regions to show this with Google maps or Google earth. We work with Bureau Veritas and defra on many air quality projects to show data on maps on websites. Some of these datasets and very large and require data manipulation and analysis before display.

Management Information systems

We have produced integrated management information systems that deal with all communication between the company and their clients. We have done this in industries such as healthcare and adult education.

This starts with leads generated from the website or by phone or email, includes a record of all communication, generates customisable email responses and PDF attachments, allows for online payments, records all payments received and made (to suppliers) and provides a reporting system for managers. Activities can be scheduled and highlighted in terms of priority. Access and reporting levels available vary with access level.

In one such system we have included a booking and room allocation system making it easy to assign to rooms according to language spoken and gender.

Marketing Information Systems

A much simpler alternative to a full management information system is a marketing system; this tells quickly where good leads or sales have come from and the aim is to provide just the information needed.

Workflow and document tracking

As processes get moved online there is a need for systems which accurately record the process of sending, receiving, auctioning and replying to documents. These projects range from the simple job applications systems to the more complex handling of local authority report submission over many years with multiple levels of review and different reviewers depending on geographical location.

School VLE

This is a VLE (Virtual Learning Environment) aimed at Primary Schools. It enables effective communication of homework between teachers and parents at a level appropriate to their age, and is very quick and easy to use. A key consideration here was a system which reduced workload for teachers and made their job easier. Responses from schools have been very positive in this regard.

Multilingual database development

We have extensive experience of producing database driven systems in multiple languages. Examples of these include:

  • Database to choose the particular ring or spring according to width and various other engineering measurements – in Russian
  • Database to select suitable aircraft for air charter company – in Russian, Arabic, French and English

 

Web Application Development

With over a decade of experience of in web application development built to high specification we can tackle most projects. Our clients include the Government (Defra), Education providers, Public service providers such as the police, healthcare providers, international companies such as Alcoa, Smalley, travel and tourism companies and businesses and organisations from many different sectors.

We work to ISO 9001 to ensure a high quality. Accessibility and search engine optimised code is standard for all websites and web applications.

Database Design

Database Web Application DevelopmentThe majority of web application development we undertake will involve a database. For larger projects getting the database design right is critical for the final performance. Slow websites can be caused by an inefficient database setup and slow database queries.

For large projects we provide a full data analysis and often a work flow analysis as well. On many occasions we have taken existing systems and considerably improved the performance, sometimes by factors of over 20x in terms of speed for users.

We have in house staff skilled at database design and build as well as strategic planning.

Ecommerce Development

ecommerce Web Application Development

We design and develop a range of different ecommerce websites, using an appropriate web application development technology to the size and scale of the website required. Our speciality is search engine optimised online shops, and we ensure all design and development is done to help market the website online.

We are familar with integrating with many different PSPs (Payment Service Providers) to enable taking of payment by credit card securely.

We can provide the full solution including hosting with secure server and certificate if required. We can also advise regarding PCI compliance. Take a look at our ecommerce development expertise, which includes Magento ecommerce development, CS-Cart ecommerce development and small online shop development.

Multilingual Development

Multilingual Web Application Development

We undertaken website design and web application development in over twenty languages including:

  • French, German, Dutch
  • Spanish, Italian, Portuguese
  • Arabic
  • Russian, Turkish, Greek
  • Chinese (traditional), Chinese (simplified), Japanese, Korean
  • Latvian, Lithuanian, Slovakian, Polish, Czech
  • Bengali, Punjabi

Web Development

Web development for high performance websites

Our web development expertise includes:

  • Rapid development of bespoke database driven websites
  • Online payment
  • Registration and bookings systems
  • Ecommerce
  • Multilingual – with websites in Arabic, Chinese, Russian and 15 other languages
  • Social media integration

We have expertise at integrating websites with other applications and services

  • Marketing websites linked with quotation systems
  • Ecommerce systems linked to fulfilment systems
  • Healthcare websites linked with care plan systems

We provide workflow or business process automation systems that link seamlessly with websites

  • Air Quality Data – regulated upload to Government websites
  • Patient Care – planning and record keeping
  • Education – student enrolment, allocation and record keeping

With ten years’ experience of building websites to high specification  we can tackle most projects. Our clients include the Government (defra), Education providers, Public service providers such as the police, healthcare providers,  international companies such as Alcoa, Smalley, travel and tourism companies and businesses and organisation from many different sectors.

We work to ISO 9001 to ensure a high quality. Accessibility and search engine optimised code is standard for all websites.

 

Database Development

Our Database Development Skills

We have an in house team of developers able to provide bespoke database applications, especially those that in interface with websites.

Our clients for this work range from small business up to major multinational corporations and we have produced systems ranging from small website applications through to sophisticated management information systems.

Our preferred development platform is LAMP (Linux server, Apache operating system, MySQL database and PHP programming language). This is a popular choice with government agencies and large business keen to avoid expensive license fees from the alternative Windows based development.

We are ISO 9001 certified and make use of online project management tools to keep track of project progress.

database development

Examples of database development

Finance system databases

We have produced database systems for interfacing between marketing websites and finance product calculators in markets such as loans, pensions and private healthcare. Many of these systems require secure servers as dealing with confidential medical or financial data. They often involve integration with 3rd party calculators or best deal finders.

Mapping and data analysis systems

It is possible to show complex set of data graphically and if the data relates to geographical regions to show this with Google maps or Google earth. We work with Bureau Veritas and defra on many air quality projects to show data on maps on websites. Some of these datasets and very large and require data manipulation and analysis before display.

Management Information systems

We have produced integrated management information systems that deal with all communication between the company and their clients. We have done this in industries such as healthcare and adult education.

This starts with leads generated from the website or by phone or email, includes a record of all communication, generates customisable email responses and PDF attachments, allows for online payments, records all payments received and made (to suppliers) and provides a reporting system for managers. Activities can be scheduled and highlighted in terms of priority. Access and reporting levels available vary with access level.

In one such system we have included a booking and room allocation system making it easy to assign to rooms according to language spoken and gender.

Marketing Information Systems

A much simpler alternative to a full management information system is a marketing system; this tells quickly where good leads or sales have come from and the aim is to provide just the information needed.

Workflow and document tracking

As processes get moved online there is a need for systems which accurately record the process of sending, receiving, auctioning and replying to documents. These projects range from the simple job applications systems to the more complex handling of local authority report submission over many years with multiple levels of review and different reviewers depending on geographical location.

School VLE

This is a VLE (Virtual Learning Environment) aimed at Primary Schools. It enables effective communication of homework between teachers and parents at a level appropriate to their age, and is very quick and easy to use. A key consideration here was a system which reduced workload for teachers and made their job easier. Responses from schools have been very positive in this regard.

Multilingual database development

We have extensive experience of producing database driven systems in multiple languages. Examples of these include:

  • Database to choose the particular ring or spring according to width and various other engineering measurements – in Russian
  • Database to select suitable aircraft for air charter company – in Russian, Arabic, French and English

Web Application Development

With over a decade of experience of in web application development built to high specification we can tackle most projects. Our clients include the Government (Defra), Education providers, Public service providers such as the police, healthcare providers, international companies such as Alcoa, Smalley, travel and tourism companies and businesses and organisations from many different sectors.

We work to ISO 9001 to ensure a high quality. Accessibility and search engine optimised code is standard for all websites and web applications.

Database Design

The majority of web application development we undertake will involve a database. For larger projects getting the database design right is critical for the final performance. Slow websites can be caused by an inefficient database setup and slow database queries.

For large projects we provide a full data analysis and often a work flow analysis as well. On many occasions we have taken existing systems and considerably improved the performance, sometimes by factors of over 20x in terms of speed for users.

We have in house staff skilled at database design and build as well as strategic planning.

Ecommerce Development

We design and develop a range of different ecommerce websites, using an appropriate web application development technology to the size and scale of the website required. Our speciality is search engine optimised online shops, and we ensure all design and development is done to help market the website online.

We are familar with integrating with many different PSPs (Payment Service Providers) to enable taking of payment by credit card securely.

We can provide the full solution including hosting with secure server and certificate if required. We can also advise regarding PCI compliance. Take a look at our ecommerce development expertise, which includes Magento ecommerce development, CS-Cart ecommerce development and small online shop development.

Multilingual Development

We undertaken website design and web application development in over twenty languages including:

  • French, German, Dutch
  • Spanish, Italian, Portuguese
  • Arabic
  • Russian, Turkish, Greek
  • Chinese (traditional), Chinese (simplified), Japanese, Korean
  • Latvian, Lithuanian, Slovakian, Polish, Czech
  • Bengali, Punjabi

 

Multilingual Web Design

The world we live in is becoming more and more multicultural. Developments in communication, led by internet, have allowed international expansion more possible than ever before. Web Designer Vip help our clients to tap into the potential leads and sales of international markets through great multilingual web design.

We utilise our marketing and web design experiences and expertise to build sites in many languages.

French, German, Dutch, Spanish, Portuguese, Arabic, Russian, Chinese, Japanese and more.

Our experience

We have a decade of expertise in building effective and visually compelling websites for a wide range of sectors in many countries. See our map below for areas of the world we have produced websites for.

We can provide great value for your organisation and are keen to pass on our expert knowledge in multilingual web design. We know that there are many factors at play when looking at a design for each language. These include language translation and character sets as well as cultural translation all of which can influence key design decisions.

  • Translation: This should be done by a native speaker to get the best translation, and the context is important too. Dates numbers and currency all have special considerations that are different for each language.
  • Character set: Different languages use different alphabets. Many Western European languages are based on the Latin alphabet, but there are differences in letters used and especially accents. Other languages are based on different scripts, for example Cyrillic. These all require different character sets to be used within the website.
  • Text direction: Most languages in the world are written left to right. The most common exceptions are Arabic and Hebrew which are written right to left. And Chinese and Japanese which may be written top to bottom

The ExtraCMS

What makes Web Designer Vip a great choice for multilingual web design? As mentioned previously Business over the internet is increasingly becoming multinational, with buyers and leads generated all over the world. Our bespoke content management system ExtraCMS is built specifically for languages that use more than one website.

The ExtraCMS has no difficulty handling multilingual websites and non-standard character sets to make you can reach your target audience wherever they may be. It is the preferred choice for institutions such as the British Museum as well as Doctoori, the leading Arabic healthcare information provider.

 

French Web Design

A good website design in any language goes much further than appearances – your website is a key selling tool which has huge potential to generate sales and leads ad increase the volume of your target audience that you can serve. ExtraDigital are experts in French web design and can help you to understand the French market to give you that edge over your competitors.

Experts in French Web Design

As industry experts in French digital web solutions, ExtraDigital can produce a high quality user-centred design for your organisation in multiple languages. If you are looking to expand into the French market, we can ensure that your target audience is at the centre of anything we create.

french web design

Our French web design experience

Over the past decade, we have been involved in some great projects, helping our clients to tap into the potential customers of the French market. We have developed microsites for Concorde International as well as our own website in French. Our experience ranges from B2B websites to French Ecommerce websites such as CProdirect.

Why Choose ExtraDigital?

The value of our service extends beyond just a site build – we work closely with our clients to understand the exact requirements of what you are trying to achieve. Our website design process is led by you and we welcome any design considerations.

We have over a decade of experience of web design; we create compelling websites for your organisation. Our design process is highly consultative, allowing us to tailor the design of your website to best suit your industry and marketplace; our project managers work closely with our front end developers and vice versa to make sure that both teams work together to create the best French web design.

Facebook PPC Advertising

The Project

Multilingual PPC management on Facebook for English school. Management of various multilingual campaigns on Facebook, including, English, German, French, Spanish, Chinese, Arabic and Japanese. Two separate campaigns, one which focused on the summer courses and another which focused on University courses.

Target

To achieve clicks through to the website and increase leads by targeting the correct type of people.

Approach

We spoke to client about the type of people they want to target eg age, interests and specific locations. We then constructed a generic advertisement that was then translated into the different languages. The image was also quite important as this is what grabs people’s attention initially. We decided to go with a Union Jack picture that would instantly mean people know what the advertisement is about, England!

The two campaigns were then launched across all languages and monitored on a constant basis. It is important to monitor the campaign so you can edit things specifically. For example, the wordings on specific advertisements were changed in order to attract more people to click.

Result

We achieved great results through both campaigns with a relatively small budget.

  • Significant increase in site traffic during the campaign, increase of 80%
  • Very significant increase in enquiries, so lower cost per enquiry.
  • Client extremely happy with result and continuing with Facebook advertising.

 

Seasonal PPC spend to boost traffic

The Project:

PPC Management for a website supplying high value and high quality products to customers.

Target:

To improve the phone calls and queries from the website. Promotion of seasonal campaigns.

Summary:

We restructured the Google AdWords account, creating extra campaigns for different types of product. We made significant use of image ads which work well with a visual product. New ads were introduced for seasonal campaigns.

 

Approach:

  • Detailed market and keyword research
  • Competitor research
  • Customer profiling to determine best sectors to target for highest returns
  • AdWords account restructuring
  • PPC account optimisation on a regular basis, with account monitored at least every few days
  • Account optimisation at the keyword level to give best performance

Seasonal Campaigns

Website copy changed for seasonal (Christmas) promotions, and the advertising copy and images altered to match. The total advertising investment remained the same.

Results:

  • Very significant (180%) increases in site traffic during the seasonal campaigns, yet no increase in advertising cost.
  • Very significant increase in enquiries, so lower cost per enquiry.

The above case study is one example of many where Web Designer Vip have been managing the account to generate increased enquiries or sales. For many businesses the month of December can be a good time to get increased traffic onto the website as the conversion rates on the website can be higher, In this example the traffic nearly doubled, mainly from adjusting the PPCadvertising to a seasonal focus.

Web Designer Vip are Google Partners and have many Google Qualified PPC managers.

 

PPC Sales Growth for Online Tiles Superstore

For many online retailers running a successful PPC campaign that generates sales can be a real challenge.

This was why a major online tile superstore came to us. Our PPC management experts have helped take their PPC marketing from strength to strength find out how.

The Challenge

Web Designer Vip took over management for this store’s ecommerce PPC in the first quarter of 2014.
The challenge was to improve on 4 Key Performance Indicators (KPI’s), improve gross profit, conversion rate, total sales value and click thru rates.

  • Improve profits – This bottom line figure is the most important. Client wished to see a much better return on their investment to improve their profits.
  • Improve Click thru rate – In a competitive tile market place, we needed to stand out from the competition to improve the volume of clicks through to the website.
  • Increase Conversion rate – We needed to increase the volume of conversions (sales)
  • Increase total sales & sales value – Not only did we need to increase the volume of sales, we needed to increase the value of the sales also.

The Solution

Web Designer Vip took over management for this PPC account in the first quarter of 2014.
The challenge was to improve on 4 KPI’s,

We carried out the following steps:

  • In depth keyword research analysis, working closely with the client to understand their business, USP’s and key products.
  • Restructuring of the account, implementation of new Adgroups, campaigns and keywords
  • Bid optimisation for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace
  • Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores
  • Testing and ongoing improvement to ad copy to encourage high click through rates and improved conversion rate
  • Creating creative ad copy to encourage a significant increase in click through rates
  • Use of negative keywords to remove “wasted clicks” and make better use of available Adwords budget

The Results

Our PPC management achieved some outstanding results, improving on all 4 KPI’s. Here are some of the results

Conversion Rate Increase

The conversion rate has increased by 231% year on year and continues to climb.

Total Sales Value Increase 

After implementation of the new strategy, Total sales value has increased by a huge 263%

 Click through rate Increase

Through creative ad copy optimisation, click through rates increased by 65%

This  is one of many PPC clients that we have helped to increase their conversions.  We are passionate about helping our clients to grow their online business.

Do you need effective PPC management that will increase your online business?

Arabic Website Design

Creating an Arabic website that is effective can be a very difficult skill. It’s all too easy to throw together a basic website but to produce something that is ergonomically effective for the Arabic marketing, as well as being aesthetically pleasing, requires careful consideration straight from the whistle.

Extra Digital have studied the many factors needed to create great Arabic websites and have produced some stunning and award winning work for our Arabic clients.

 

Why is Arabic Web design so difficult?

There are many factors at play when producing an Arabic website. As with all of our websites, we produce our Arabic sites to the highest, responsive and search engine optimised standard, but what are the other considerations at play:

  • Arabic website design is a specialist skillset as Arabic is written from right to left (rather than left to right as in English).
  • This means that special consideration must be taken in terms of wireframe, calls to action and menu design in order to make a website useful to the Arabic audience.
  • Additional cultural factors also need to be taken into account in order to ensure that the final website design is suitable for the intended Arabic audience in terms of imagery, copywriting and general look and feel.

Our Arabic Web Design Experience

Web Designer Vip have designed, translated and localised Arabic websites for clients such as the British Museum and Concorde International language school. All work is carried out in house by native Arabic speakers and UK based web designers and developers so you can be sure of a final Arabic website design that is built to be top quality and highly accessible to search engines in Arabic.

 

 

 

 

 

 

 

 

PPC for Tourism: Case Studies

Web Designer Vip has managed many paid search campaigns within the tourism industry. These include PPC campaigns for hotels, for chains of hotels, for guest houses or bed and breakfast places. We have also run paid search campaigns for Tourism Agencies and regional visitor centres and event organisers. Some of these have been with supporting SEO work, others have been standalone PPC campaigns.

PPC for Tourism or Events or Bookings has the important point that once a date has passed the product (the booking) has gone, so products (bookings) have a fixed shelf life. Paid campaigns can be used to generate interest in an area, to generate enquiries for brochures or to send visitors through to make a reservation or booking.

Below are some examples of the paid search campaigns we have provided for clients within the tourism industry.

Tourism campaigns for regional tourist areas

We have worked with Visit Kent and Visit Lincolnshire on awareness campaigns to increase enquires for brochures and event literature. This has usually been in conjunction with offline poster campaigns (on railways) and in magazines and we have provided the PPC setup and management. These campaigns have been both local to the UK and abroad, often targeting specific countries.

PPC campaigns for groups of hotels

We have worked with groups of hotels – for example Handpicked Hotels or Hotels in Holland to advertise specific types of breaks or facilities or offers across a range of individual hotels. We’ve worked with hotels in many countries.

We’ve provided similar paid advertising for groups of guest house or holiday cottages, usually on a regional basis, such as in Cornwall. The campaigns include both general paid advertising for the type of accommodation, and also specific advertising to individual guest houses or cottages.

On the smaller scale we have provide paid search advertising for individual guest houses or holiday accommodation. This works well as it is very targeted.

Paid search for the tourism sector is very seasonal and long term expertise is helpful. Many of the online keyword tools review trends over the last few months  – but in tourism you are better reviewing data from a similar season last year and two years ago to see the seasonally relevant keywords.