PPC Management

Accelerate Your Business With Expert PPC Management

Is your Pay per Click (PPC) marketing bring in the results you want?

At Web Designer Vip our research has found that many businesses are disappointed with the return they get from their AdWords and other PPC campaigns.

This had lead them to question if PPC is a wise investment for their business.

If this is you we understand, but don’t give up on PPC just yet.

Why!

Because PPC is a great way to generate targeted traffic to your website and its often how your campaigns are managed that is the real problem.

 

Effective PPC Management

PPC advertising on platforms like Google Adwords, Facebook and LinkedIn Ads has become steadily more complex over time and is now extremely inaccessible to less experienced users.

An effective PPC management service ensures your campaigns:

  • Run to the correct budgets
  • Are regular optimised for the results you want
  • Produce a solid return on your investment

By putting your PPC in the hands of qualified experts like us we enable you to concentrate more on your business.

In addition simply adding the input of professional PPC management to properly optimise an account you could see rapid ROI improvements of 40% or more.

Request your FREE PPC campaign review now

PPC Management at Web Designer Vip

Our PPC management experts are qualified and more importantly have vast experience in running campaigns across all major pay-per-click platforms and networks, via search, display and video mediums.

We work with you to ensure that your website is highly visible online for the correct keywords and that you are getting the best possible return on your investment in PPC.

Whatever your advertising aims may be we ensure:

  • Correct keyword selection
  • Ads that covert searches effectively
  • Correct management of budgets
  • Correct campaign structure for better analysis to progress improvement
  • Review, recommend and implement new and existing PPC opportunities including “click to call” and shopping feed intergration

PPC Management – Our Results

We know if your PPC is under performing we can help, because we have already been able to dramatically improve our clients campaigns as follows:

  • Advertising spend reduced 70% while giving increased revenue
  • Four times more sales and double profit in less than two months
  • Sales value increased 127% in only one month
  • 150% increase in goal conversions in under two months
  • New business enquiries up 126% month on month
  • Cost per conversion down 74% month on month

Don’t Give Up on PPC

PPC is still one of the most efficient and cost effective methods to advertise your business, wherever you are in the world. However, is does need the right management and care to get the best results.

Our expert, fully qualified PPC marketing team can help you to put together a solid strategy that will optimise your account and improve your advertising to give you the best possible performance from your budget.

Get in touch today to find out more about how Web Designer Vip’s PPC management can help your business!

 

Online PR

 

Get A Buzz Around Your Business

Are you trying to drum up excitement around your business online and want to create a sustainable, highly effective online PR plan that will positively impact your growth and revenue? Web Designer Vip can help.

  • Expert writers and content developers trained and based entirely in the UK
  • Over ten years of networking, contacts and online PR experience
  • We’ve worked in a range of sectors including consumer goods, industrial B2B and blue chip services
  • Effective campaigns to boost your online presence and help to grow your business

Whether you want ongoing effort into online PR or a dedicated campaign around a new service or product launch – or any other event for your business – our online PR team can

  • Generate media buzz and excitement about your brand
  • Get your company the attention it deserves
  • Improve your website’s visibility and your brand’s online presence
  • Make prospective customers and clients aware of your latest news and developments
  • Establish a positive image and reference of your company for your clients

Our comprehensive approach to online PR, integrating public relations work with search engine optimisation and highly effective social media, gives you the best possible return on investment for your campaign. We always focus on your goals to give you top-notch, fully results-driven service that will grow your business and boost your brand across the

 

Social Media Strategy

Social Media is often the wild card within a marketing department – where brands and companies say casual things with little objective.

Allow us to formulate your social media strategy to give you a real impact on your business.

Our 7 step plan shows how we can create successful social media campaigns that generate more than just chatter, building more sales and leads generation.

STEP 1: Determine what business challenges social media can solve

Setting clear goals are vital to any marketing plan and social media is no exception.

So whether you want to drive more traffic to your website, engage with your customers or increase your brand awareness, Web Designer Vip will ensure these goals remain at the heart of your social media marketing.

When Social Media is used correctly you can build a team of customers who will advocate for your business online effectively marketing your business for free.

Social also enables you in building a strong community and build greater customer loyalty.

Step 2: Which Social Networks Suit Your Business?

Choosing the right social networks is vital, get it wrong and you could be talking to the wrong audience for your products or services.

For B2B customers often LinkedIn, Twitter and Quora are the best performing social networks. While if you’re a fashion ecommerce store then there is a lot to be gained with Instagram and Pinterest.

Web Designer Vip can help you focus on the networks your customers and potential customers use.

Step 3: Creating Engaging and Sharable Content 

Having the right content is key to any effective and engaging social media campaign.

Your content needs to connect with your audience and encourage engagement. To do this requires proper planning and research.

In addition you need to consider the types of content your audience will like including ‘how to’ videos, competitions and Infographics.

To be ahead of the competition, it is important to plan content in advance with content calendars and posting schedules.

Web Designer Vip can help will all aspects of your content planning and creation. We have an excellent range of specialist copywriters that we work with on a regular basis. Alternatively we are always happy to work with in-house teams or other agencies to get you the very best content.

Step 4: Data Analysis Powering Campaign Improvement

No campaign is complete without proper analysis of the results, but this is only really useful if those results then go forward to power further optimisation and development of your social marketing.

At Web Designer Vip we constantly use our analysis to make your campaigns even better.

We analyse in depth to determine the most effective time for publishing social media content. We identify your social success and build on them. Further, the most important step is to analyse the sales and leads generated via Social Media.

 

Social Media Content Creation

Creating Engaging Social Media Content

Social media no longer means throwing a Facebook page together or posting the occasional Tweet about how much coffee was drunk in the office this morning.

At Web Designer Vip our social media content management helps you put together a sensible and sustainable social marketing that works dynamically across multiple platforms.

It provides a wholesale social marketing approach that will allow your brand and business to grow.

  • Generate Sales and Leads Via Social Media
  • Create Effective Social Media Calendars
  • Grow customer loyalty and attract new customers to your brand
  • Promote “brand champions” who will promote you across all channels
  • Reap the long-term SEO benefits of a holistic social media plan
  • Focus on ROI so you don’t get bogged down in unprofitable activity

Social media websites can help support your online PR strategy and also have considerable knock-on benefits to search engine optimisation as well as raising your company’s profile online and making your brand more visible.

Get in touch today to find out how we can use social media and search marketing to help get you to the top of your industry as a trusted authority that will have customers flocking to your door.

Social Media Content Creation Services

Our range of cost-effective and inspired social media management helps you keep your brand at the forefront of the social space.

  • Account branding and page design aimed at your target audience
  • Targeted Social Media Content Calendars each month
  • Full content strategy to keep customers engaged and attract brand champions
  • Regular posts, updates and monitoring to ensure positive engagement
  • Social PPC advertising and applications to improve your presence on all channels

 

Social Media Content Creation

Creating Engaging Social Media Content

Social media no longer means throwing a Facebook page together or posting the occasional Tweet about how much coffee was drunk in the office this morning.

At ExtraDigital our social media content management helps you put together a sensible and sustainable social marketing that works dynamically across multiple platforms.

It provides a wholesale social marketing approach that will allow your brand and business to grow.

  • Generate Sales and Leads Via Social Media
  • Create Effective Social Media Calendars
  • Grow customer loyalty and attract new customers to your brand
  • Promote “brand champions” who will promote you across all channels
  • Reap the long-term SEO benefits of a holistic social media plan
  • Focus on ROI so you don’t get bogged down in unprofitable activity

View Garment Printing Blog Content

Social media websites can help support your online PR strategy and also have considerable knock-on benefits to search engine optimisation as well as raising your company’s profile online and making your brand more visible.

Get in touch today to find out how we can use social media and search marketing to help get you to the top of your industry as a trusted authority that will have customers flocking to your door.

Social Media Content Creation Services

Our range of cost-effective and inspired social media management helps you keep your brand at the forefront of the social space.

  • Account branding and page design aimed at your target audience
  • Targeted Social Media Content Calendars each month
  • Full content strategy to keep customers engaged and attract brand champions
  • Regular posts, updates and monitoring to ensure positive engagement
  • Social PPC advertising and applications to improve your presence on all channels

Case study: SEO for insurance

SEO Case Study: Competitive SEO for medical insurance

ExtraDigtal provided SEO services to Patient Choice since early 2009

Natural visitors to website up 375% in 3 months due to our knowledge and experience in site design, development and optimisation.

SEO Client

Patient Choice provides medical insurance and healthcare plans. In this competitive market the website was designed for a high conversion rate, so it is clear and simple without too much text.

The SEO work had to ensure the website remained simple, uncluttered with an easy to use quote and apply facility.

Web Designer Vip Approach

  • The website was already designed and built to be SEO friendly (we built it!)
  • Ongoing SEO monitoring and reaction as required
  • Extra pages generated
  • Article generation, syndication and online PR
  • High quality inbound references from authority websites

Web Designer Vip SEO Results

  • In 3 months, the natural visitors from ‘insurance’ keywords up by 375%
  • The top few positions for the major keywords (e.g. ‘private medical insurance’- 2nd)
  • And top page rankings for the most competitive keywords ( e.g. medical insurance)

Effective search engine optimisation will give a significant rise in natural non paid traffic to your website, with very dramatic results once your website is in the top few positions of Google.

 

SEO for Photo Frame Gifts – Client Case Study

After designing and building a shop on the Magento Ecommerce platform for an online gifts retailer specialising in photo frames, Web Designer Vip were asked to begin search engine optimisation work to boost traffic to the shop and improve revenue for the business.

SEO for Gift Shop: Approach

After a full keyword analysis and examination of the conversion potential of the current online shop, we used our experience with ecommerce SEO to begin work improving landing and product copy and other content in order to build on the success of the initial design and further optimise the shop for natural search.

  • Optimisation for long tailed, high converting product keywords using improved product and landing page copywriting
  • General SEO theming of the website for the broad phrase “photo frames”
  • Category level SEO work both on and offsite for broad phrases such as “wedding photo frames” and “birthday photo frames”
  • Improvements to meta data copy to improve search clickthrough rates
  • New site features including social integration, a new payment services provider and animated homepage banners used to increase conversion potential by improving the perception of the website to visitors
  • Seasonal keyword analysis used to drive traffic for particular product ranges in alignment with consumer demand for particular gift markets

Offsite SEO work was included alongside onsite work in order to grow domain authority using sustainable and high value inbound link development.

  • Creation of authority “brand neutral” marketing sites on gift giving and home decoration ideas
  • Content development to produce high value inbound links
  • Social media setup, branding and maintenance to assist in SEO progress as well as provide additional product referral traffic from visual platforms

SEO for Gift Shop: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows revenue growth for the photo frame gifts shop for the duration of natural search marketing work (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

Typical results for any given month include (figures taken from real client data):

  • 72% year on year traffic growth to the website
  • 88% year on year website revenue increase
  • 8% year on year increase in website ecommerce conversion rate
  • 56% year on year increase from referral traffic, including social sites

If you are looking for sustainable and effective growth for your online gift shop, Extra Digital’sSEO services, sector familiarity and design and development assets can help you realise significant growth in revenue, traffic and business brand. Contact us today to find out more, get a free website SEO review and find out how we can help you grow your online gifts business.

 

SEO for Online Tiles Shop – Client Case Study

Web Designer Vip was first approached to undertake SEO work for an online tiles shop back in 2011. The client were having difficulties in getting a good return on investment for their SEO work and wanted assistance and consultancy with onsite optimisation to increase their revenue and grow their business.

SEO for Tiles Shop: Approach

After a full keyword analysis and examination of the conversion potential of the current online shop, we used our experience with ecommerce SEO to begin advising on changes to the site structure, code and content which would benefit the optimisation of the website.

  • Optimisation for long tailed, high converting product keywords using improved product copy and page
  • General SEO theming of the website for the broad phrase “tiles”
  • Category level SEO work both on and offsite for broad phrases such as “bathroom tiles,” “wall tiles” and “mosaic tiles”
  • Suggestions to improve wireframe and design of the website to increase conversion potential and boost revenue, not just traffic volumes
  • Improvements to meta data copy to improve search clickthrough rates
  • Better code level optimisation, accessibility and validation to improve search engine crawl rates and boost relevant organic traffic

Initial onsite SEO work improved content dramatically and caused a sharp increase in relevant organic traffic over the first year. After this work shifted to offsite link development to build domain authority as the shop developer had difficulties maintaining valid and optimised code. The focus here was principally to grow domain authority using sustainable and high value inbound link development.

  • Creation of authority “brand neutral” marketing sites on DIY tiling and interior design focused around tile fashion and decoration trends
  • Content development to produce high value inbound links
  • Advice and content provision for website assets to encourage natural backlinks from users – a process called “linkbaiting”

SEO for Tiles Shop: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows revenue growth for the tiles shop for the duration of natural search marketing work (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The site currently maintains levels of over 50% more relevant natural search traffic than it did when work first began. Typical results for any given month include (figures taken from real client data):

  • 33% year on year revenue increase from organic search traffic
  • 17% organic traffic increase for product and brand keywords
  • 44% year on year traffic increase for broad match keyword “tiles”
  • 4% year on year increase in organic traffic conversion rate
  • 24% year on year increase in shop transactions from organic traffic

If you are looking for sustainable and effective growth for your online tiles web shop, Extra Digital’s SEO services, sector familiarity and design and development assets can help you realise significant growth in revenue, traffic and business brand. Contact us today to find out more, get a free website SEO review and find out how we can help you grow your online tiles business.

 

SEO for B2B Cold Storage Provider – Client Case Study

Web Designer Vip was first approached to undertake SEO work for a major cold storage provider in 2010. The client required SEO work and consultancy with onsite optimisation to increase their revenue and grow their business. The cold storage provider wanted to increase the leads gained through natural traffic as well as PPC management.

SEO for B2B: Approach

After an extensive keyword review and examination of the conversion potential of the current site after website redesign, we used our experience with onsite optimisation to begin advising on changes to the site structure, code and content which would benefit the optimisation of the website. Following a redesign of the UK website, the Ireland website was to be redesigned and recoded for better conversion potential.

  • Better code level optimisation, accessibility and validation to improve search engine crawl rates and boost relevant organic traffic through website redesigns.
  • Optimisation for main keywords such as ‘refrigeration’ ‘cold rooms’ and ‘blast freezers’ as well as industry related keywords.
  • Copywriting of high quality, optimised copy for keyword specific landing pages
  • Offsite SEO to increase the volume of quality inbound links to improve domain authority. This included offsite article creation and content development to produce high value inbound links – to encourage natural backlinks from users – a process called “link baiting”
  • Improvements to meta data copy to improve search click through rates

Initial onsite and offsite SEO work improved content considerably and over time, there was a gradual increase in not only the volume of traffic from organic traffic, but the amount of enquiries also.

SEO for B2B Cold Storage: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality).

The site currently maintains levels of over 158% more relevant natural search traffic than it did when work first began.

The graph below shows that SEO has grown to be the highest source of leads from the site since 2010 and the percentage of leads via search traffic is improving every year.

 

514% increase in Backlinks

Here at Web Designer Vip we have always maintained a policy of never paying for links to websites, all of the backlinks that we build for our clients are organic and natural links. Over the past seven months we have actively been working on steady and positive improvements to the levels of backlinks for one of our clients. Their backlinks have increased by 514% in seven months, that’s an increase of around 100 backlinks per month.

Below you can see the steady increase we have achieved over the past seven months of search engine optimisation work.

This increasing level of backlinks for this client has seen a knock on effect on the number of visitors coming to their site and the ranking of the site on SERPs. All of which have risen in the same time period. The client is very pleased with these results for their website and has seen an increase in the level of enquiries and leads they are receiving.

What are Backlinks?

For those who are not already aware, backlinks, as the name suggests, are links to the site from external sites. These backlinks help to drive traffic to your site which in turn helps to increase your visitor levels. Backlinks are also very useful for search engines and allows them to see which sites people are visiting for relevant keywords, this helps them to show only the more popular and relevant sites in their search results.

This means that a high level of quality non-spammy backlinks can help see not only your ranking improve but also the level of relevant traffic increase. Increasing the number of backlinks to your site is just one of the many methods that can be employed to help improve the ranking of your website and in turn the number of visits your website receives each month.

 

Case Study: 54% increase in revenue for online shop

Project

Social marketing and search engine optimisation for Occasion Photo Frames, an online gift retailer. This project saw 54% more website revenue created year on year, leaving our clients happy and pleased with our work.

SEO management for online shop

Client Quote

The website is doing very well under your leadership and you are always on the phone when I need you, very helpful.”

Peter Grove, Occasion Photo Frames

SEO Target

To increase the revenue from the website by bringing in more “ready to buy” visitors from natural search

SEO Summary

Relevant site visitors increased and significant rise in online revenue was generated.

SEO Approach

  • Optimisation of valuable product keywords to increase their search engine ranking
  • Offsite article and copy generation to improve SEO
  • Onsite content enhancement and optimisation to boost onsite SEO
  • Extensive social media campaigns on Facebook, Twitter, Pinterest, Squidoo and Yahoo Answers

SEO Results

  • 54% more revenue from the site compared to the previous year
  • 256% more visitors to the site over previous year

Case Study: SEO for GRP Products

SEO Case Study: Significant natural search traffic increase

Web Designer Vip has provide SEO services to Kingsley Plastics since September 2010. The initial work was very successful with Natural search figures increased by 73% in six months and over 400% in two years.

Three years later, all target product keywords are on the top page of Google with most in positions 1-3. This is from consistent, high quality SEO that does not risk being penalised by Google updates.

SEO Client

Kingsley Plastics provide a range of industrial GRP products and housings; including kiosks, cabinets and covers. They wanted to improve natural search figures and keywords rankings for their website.

Web Designer Vip SEO Approach

 

Web Designer Vip have monitored the Kingsley Plastics website continually to ensure that it is fully SEO optimised. Specific SEO tasks have included:

  • Review of keyword phrases to ensure the most relevant phrases are being targeted. For example the initial product names were manufacturer names and there were others used by customers that needed to be included.
  • Additional off page optimisation to support keyword ranking, through content marketing and offsite articles.
  • Minor page updates and amends to website to ensure they support the correct keywords

SEO Results

  • Natural search traffic increased in the first year of work by over 73% on the sites traffic back in August 2010
  • Increases in subsequent years of over 400% in natural traffic
  • 12 main keywords improved their ranking position, with over 16 keywords holding a Google UK search first page position
  • Cached pages have increased by over 13% in first three months of work
  • Back links have increased by over 74% in first three months of work

 

239.52% eCommerce conversions for fashion store

For the past six months we have been carrying out search engine optimisation on a Magento ecommerce store with fantastic results.

In six months we were able to…..

  • Remove errors from the sitefrom incorrect code and validation
  • Increase the organic flow of traffic to the site by 51%(when comparing the first month with the sixth month)
  • Improve the ranking of hundreds of keywordsfor the website as well as getting the website ranking high for hundreds of more keywords, even those keywords that were the most competitive keywords in the industry for our client
  • Increase the number of visitors viewing product pages (average of 659.38%improvement over the 6 month period) whilst also increasing the amount of time these visitors were spending on the page– a clear sign that people are able to navigate the shop with ease and are browsing as well as being interested in what they are looking for.
  • Improve the functionality of the sitein general to make the site more appealing for visitors and make it easier for them to browse and purchase from the ecommerce site
  • Implement know tools to help Google read the sitewith ease and therefore see the site rank better in search engines
  • Increase the ecommerce conversion rate– the percentage of visits that result in an ecommerce conversion – by 239.52% when compared with the previous year

To achieve these results we carried out an extensive review of the website, analysing its strengths and its weaknesses. Based on this we were able to work with the client and build an ongoing strategy with clear aims to be achieved. Our work took place on site as well as off site to build good quality back links to key landing pages and to ensure that when visitors landed on the site that they were met with a clear path and good quality content that was relevant and helpful.

Magento Ecommerce SEO Services at Web Designer Vip

Here at Web Designer Vip we have a high number of Magento sites that we currently carry out SEO work for, we also build Magento ecommerce stores and a number of other stores on various other ecommerce platforms. We can also provide PPC management for Magento ecommerce stores as well as web development services to help you provide a better site for your customers

 

168% increase in search traffic Charity Fulfilment Provider

Web Designer Vip planned, executed and monitored the internet marketing activities for a major charity fulfilment provider. Late in 2012, the site content was changed completely and so the site needed complete re-optimisation to bring relevant traffic to the website, to increase leads gained through organic traffic.

Internet Marketing for B2B: Approach

We re-analysed the current content on site and carried out extensive keyword research and competitor analysis to identify the key areas that the site needed to rank for. Using our experience of onsite optimisation, we began making the changes necessary to realign the content to target a range of carefully selected and researched keywords.

  • Optimised existing new website copy to improve accessibility and conversion potential
  • Used high quality copywriting to create keyword specific landing pages, to target high converting long tail and short tail keywords and increase traffic to the site
  • Offsite SEO to increase the volume of quality inbound links, to improve domain authority. This included offsite article creation, content development, social media management, online PR and blogging to produce high value inbound links – to encourage natural backlinks from users
  • Improvements to meta data copy to improve search click through rates

The onsite and offsite SEO work improved content considerably and over time, there was a gradual increase in not only the volume of traffic from organic traffic, but the frequency of impressions (or appearances) in search engines.

SEO for B2B Charity fulfilment provider: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality).

internet marketing for B2B

The site currently maintains levels of over 168% more relevant natural search traffic than it did in December 2012.

The graph below compares the frequency of the site appearing in search engines at the start of the project compared to present figures (exact figures are not shown to preserve client data confidentiality).

Internet Marketing for b2b

The site is averaging more than 7 times the amount of impressions since the new optimisation work began.

512-fold increase in website traffic in 12 months

Effective SEO and quality generation are still key in achieving spectacular growth in website traffic.

The graphic above shows real case study data from analytics, and shows website visitors growing from 825 in December 2013 up to a staggering 423 thousand visitors in December 2014.

This is for the medical website Doctoori, which provides medical information in Arabic. Generating a large user base is key to the business development and Web Designer Vip were asked to help with the SEO and online marketing.

In terms of daily visitors, this has increased from about 30 /day up to well over 14,000 visitors per day. The total number of users of the website now exceeds one million.

Within one year, SEO had grown the user base to over one million people. Data from analytics is able to give information on were these people are based and what articles and topics they are interested in.

So how do you use SEO to get such a dramatic increase in visitors?

The answer is surprisingly simple. You build a quality website with SEO optimised code, you add quality content that is interesting and engaging and you promote this content to others.

SEO Case study detail

Q: Did you use link building?

Web Designer Vip have never used the traditional link building SEO techniques as Google has never liked them. We do promote the website elsewhere by writing quality articles or blogs (in Arabic as this is an Arabic website). But we have never seen the need for large scale link building techniques. And if you can get a 512-fold increase in website traffic without this rather proves that traditional link building is not needed!

Q: Did you use social?

Yes – social marketing is an important ingredient within forward looking SEO work. It is used to build engagement and promote the website. Google has sophisticated algorithms looking at how people talk about and share information on websites and understanding this helps achieve better SEO results.

Q: Are there any differences with Arabic SEO – is it harder than English?

SEO is all about gaining high visibility – climbing to the top of the search results in your market. So English and Arabic are different markets. There are fewer Arabic website so external SEO work – aimed at promoting the website on the internet is actually harder. And a surprising number of SEO tools still do not support Arabic language characters.

The Doctoori website also had a huge advantage in that it was built on the ExtraCMS which was built with multilingual SEO in mind, and makes multilingual SEO much easier. Many content management systems require SEO modules to generate search friendly websites  – but it is more efficient to build SEO friendly to start with.

 

SEO for Supply Chain Consultancy – 40% increase in organic

Towards the end of 2014 we carried out a short term SEO boost for a well known supply chain consultancy firm. They wanted a SEO boost to see them into 2015 and to giving them a ahead start on their competition online.

Despite the fact that the months of October to December are traditionally the quietest time for companies like theirs, Web Designer Vip create an increase of 40% in organic traffic due to vast improvements in the keyword rankings of many key industry terms. In many cases we took the company’s rankings of key industry terms from not ranking at all, to ranking on the first page of Google!

 

Source: Google Analytics

This improvement is even more impressive when you consider that the company themselves were predicting a seasonal drop of 20% in this same time period based on year on year statistics and industry benchmarks. We achieved a result that was 60% higher than what they should have been seeing from their website in just three short months!

This improvement in their keyword rankings in major search engines saw their impressions (the number of times their website is shown to search users) increase by 175% over the three month period despite a lower search market for their industry in this time period.

But we didn’t just get this client’s website up the rankings and made their site more visible to search users, we also achieved a much higher click through rate as most of the keywords and terms they were showing for are now on the first page of Google rather than the tenth (or not at all). Here at Web Designer Vip it is our firm belief that all search traffic generated for your website should be useful and sales/lead generating, not just ‘traffic’ for traffics sake. We achieved that here and we can achieve that for you.

On top of this ranking work we carried out to achieve the above results, we also carried out work building them a strong domain authority and creating shareable content that people would want to reference and connect to. This type of work is growing in importance due to changes in Google’s algorithms and its focus on quality content, strong interaction and share-ability.

This part of our work saw the number of links to their website from authority sources jump by 45% in the same time period. This increase in authority backlinks saw traffic coming from these channels increase by 54% – proving that the work that we carried out was building useful strong backlinks that people, and not just robots, are using.

Source: Google Analytics

 

SEO for Tile Supplier – 564% increase in transactions

In January 2014 we were approached by Tile specialists to carry out SEO work on their struggling Magento ecommerce website. Being in the tile industry they were facing high competition online with household brands such as B&Q, but also other large tile specialists.

The Challenge

The challenge was to improve the general SEO of the website to provide them with higher page rankings for industry specific terms and products to improve the level of traffic generated to their website and ultimately increase their online revenue.

Seems simple enough but with black hat tactics carried out on the site by a previous agency which had pushed them back quite far in search engine results, the challenge was a large ask.

So What Did We Do?

As with all our clients when they first come to us for SEO services we carry out an in-depth audit of their website. This in-depth audit allows us to examine the data and paint a picture of what is happening on the website to date.

It highlights any immediate flaws that need to be prioritised and allows us to develop an initial three month strategy, six month strategy and a long term strategy for its continued growth and to make sure we achieve the aims set.

Over the past year we have been taking the information found in this original audit, and quarterly reviews since, combined with our in depth knowledge and expertise on SEO for ecommerce Magento stores to apply a fantastic SEO strategy to their website. Tasks included on site optimisation, content creation, offsite authority building, the removal of past black hat tactics, technical site enhancements and much more.

How Did We Do?

Below are just some of the many highlights from our work throughout 2014…

  • Organic traffic in January 2015 was106% higher than the organic traffic in January 2014
  • Bounce rate in January 2015 is nowunder the average and ideal bounce rate for ecommerce stores (this tends to be higher than the ideal bounce rate for non-ecommerce websites due to the fact that ecommerce stores are prone to people browsing and price comparing by nature)
  • Average session duration of an organic search user reached over 5 minutes showing that thewebsite is more engaging and captivating for its users

On top of these figures, the commerce conversion rate for this tile specialist improved by whopping 221% in twelve months!
Which then lead to 564% more transactions year on year!

These improvements exceeded all of our expectations and our own objectives, pushing the boundaries of what we thought was possible in such a time frame. As you can see from just a fraction of the results above we achieved the challenge set with careful and diligent SEO work to ensure that there was a healthy, result for this company.

How Can You See These Results?

If you have a website in the tile industry or any ecommerce industry then we can help achieve results like these for you. We have a vast amount of knowledge and over a decade of experience in online marketing and SEO to apply to your business in your industry.

 

Online Ecommerce Store

The Problem

Be Safe Direct specialise in selling a variety of fire safety products from full smoke ventilation systems to fire extinguishers. Web Designer Vip have been working with Be Safe Direct for some time and have been able to help the business grow into a successful ecommerce store.

Web Designer Vip currently manage PPC, SEO and email marketing and also redesigned the current Magento store to make it more modern and user friendly.

The original site looked very dated and attracted a high number of useless visitors. The aim was to re-design the site to make the user journey easier for customers to make a purchase and to change the SEO and PPC strategy to attract customers that would convert into sales.

The Results

The graph below shows how conversion rate has increased throughout the year.

Total revenue has increased by 59% when comparing year on year since the website went live. The average order value has also increased as people are spending more time on site browsing through different items and buying more.

We have achieved this result by generally improving the SEO across the website, better optimising the PPC and updating the website to a completely new design.

 

Multilingual SEO Services

Take Your SEO Worldwide

The non-English speaking market is one of the fastest growing online. In order for businesses to take advantage of worldwide growth in many languages it is essential to secure professional multilingual SEO services to allow websites to be successfully promoted in the global market.

Web Designer Vip offer highly specialist services in multilingual SEO including translation, keyword and meta tag optimisation and even full multilingual website design. Our content management system is easily configurable to operate in different languages, even semitic languages such as Arabic, and we can provide expert consultancy services for a range of online marketing in many languages including social media marketing, PPC management and more.

Multilingual SEO Services Results

  • 83% traffic increase to Arabic website in under 1 year
  • 702% more Arabic-speaking visitors to website year on year
  • 400% increase in Arabic new business enquiries in just six months
  • 66% in Chinese visitor growth in one month after starting Chinese SEO
  • 39% year on year increase in new website visitors in Chinese
  • 549% increase in new visitors year on year to Brazilian website
  • 86% increase in new business leads in Brazilian in one month

At Web Designer Vip we understand that multilingual marketing is a means to an end – the growth and increased profitability of your business in the global market. That’s why our highly consultative services will work with you to decide on goals for your multilingual SEO which will help you to enlarge your revenue and grow your customer base, not just boost the number of visitors to your website.

 

Social Media Management

For Increased Sales

ExtraDigital’s range of social media management services is tailored to meet your precise needs whether you are in fashion, healthcare, tourism, ecommerce, B2B or any other sector.

Our goal is to create compelling Social Media Campaigns that create sales and leads for your business.

social media management

As well as using our years of experience and drawing on the benefits of a range of staff with varied and exciting backgrounds in social media campaigns across a range of platforms, we keep pace and ahead of all the latest developments so your business will never get left behind in this dynamic and fast moving channel.

  • Successfully generate sales and leads via social media
  • Improve your brand presence online by interacting positively with your customers
  • Grow customer loyalty to earn repeat and recommendation business
  • Focus on social ROI ensures you don’t lose money to unprofitable activities
  • A considered and results-focused approach keeps social media realistic

Social Media Management Services

Our range of cost-effective and inspired social media management helps you keep your brand at the forefront of the social space.

  • Account branding and page design aimed at your target audience
  • Full content strategy to keep customers engaged and attract brand champions
  • Regular posts, updates and monitoring to ensure positive engagement
  • Social PPC advertising and applications to improve your presence on all channels

To view more about how we will ensure social media works for your business – see our Social Media Strategy. 

View our Social Media Successes

Social Media for Crafts Shop

2398 visits via social refferal!

Facebook PPC Advertising

80% increase in site traffic

Social Media for online tiles shop

123% rise in onsite conversions from social

SEO Services

Grow Your Business With SEO

94 percent of B2B buyers research online for purchase decisions. These days, brands can’t afford to ignore SEO! Search engine optimisation can be the difference between failure and success. Our passionate SEO specialists provide comprehensive, customer centred SEO services which can be tailored to meet your precise needs.

  • Years of Ethical SEO experience
  • Revenue Growth
  • No Contract
  • Transparent Reporting

Years of ethical SEO experience

We have over 10 years of experience of creativity and innovation in SEO and have always prided ourselves on providing ethical, white hat SEO services. None of our clients have ever seen a penalty from search engines – and we’ve helped several websites recover successfully from a harmful penalty.

Want to see results? See our SEO management case studies

SEO services are one of the most cost effective and sustainable means to market your business online anywhere in the world. By running a long term and holistic search marketing campaign which concentrates on every aspect of your content we can help you to realise the dream of consistently rising visitor numbers, increased leads and more new customers, giving you the best possible return on investment that dramatically helps grow your bottom line.

View our SEO Successes

SEO for Arabic Health Site

512% increase in SEO traffic!

SEO for Magento Ecommerce Store

239.52% year on year increase in conversions

 

Multilingual Ecommerce

Ecommerce In Any Language

No matter how large or small your store is, our multilingual ecommerce development solutions can help you get found online and encourage your customers to make successful purchases, wherever they are in the world.

  • Full translation and localisation into any language, getting your product information to consumers anywhere in the world
  • Highly search engine optimised – like all our websites, we build our stores to be search engine friendly (in any language)
  • Designed to convert visitors into buyers – we focus on building a website that will give you the best possible return on investment

Multilingual Ecommerce Design

We design beautiful, highly effective multilingual ecommerce shops which are designed to be highly visible to search engines in order to grow your customer base and increase your business revenue from your store.

No matter what you’re selling and wherever you are in the world, we’ll help you draw in customers. Why not check out our ecommerce website design portfolio to see some of our past work, or give us a call on +44 (0) 1227 68 68 98 to speak to one of our ecommerce experts today.

Multilingual ecommerce Development

If you are a designer looking for a multilingual ecommerce developer then we offer complete flexibility to give you the creative freedom to bring your client’s business to life.

Our development team never make use of pre-existing templates or themes – all our multilingual stores are coded straight from the ground up which gives you total and absolute freedom in your designs.

 

Ecommerce Marketing Services

If you’re selling directly to customers online, either as a small online shop or a full online retail platform, your online marketing strategy can make or break your store. Web Designer Vip have one aim in mind – to increase your ecommerce sales revenue whilst actively getting more for your marketing spend.

We believe that ecommerce marketing is all about having your product visible at the time that users are ready to make a purchase. We do this by making sense of the sales data and translating this into actionable items for strategic execution to increase your ecommerce sales.

To find out more about getting your ecommerce marketing off the ground to set yourself on the path to an effective and profitable online shop, get in touch with Web Designer Vip today and speak to one of our ecommerce marketing experts.

What Ecommerce Marketing Services do we offer?

  • Ecommerce PPC
  • Ecommerce SEO
  • Ecommerce Design
  • Ecommerce Social Media

Ecommerce PPC

Our Google analytics qualified account managers are passionate about craft creative ecommerce PPC campaigns aiming to attract those potential customers often in highly competitive markets. From Google Shopping Feeds, to Mobile Ads we can help create the perfect PPC campaigns for your ecommerce offering

 

Lesson: Occupancy of the new system is based on Android Remix OS on your computer without Faramtaath and enjoy applications and games | A great way

Ecommerce PPC that Pays Off

Did you know that over 66% of search engine users click on paid ads (the top 3 ads in search results). If your business isnt competitive in PPC you could find that you are losing valuable traffic to your competitors!

Our Google adwords qualified account managers are passionate about craft innovative ecommerce PPC campaigns aiming not only to increase clicks and click through rates, but to turn this traffic into real customers, making real purchases in order to give you a return on your PPC advertising investment.

We are results driven focusing on how we can meet and exceed your sales targets. We want your products to be flying off the shelves!

Why Choose Web Designer Vip PPC Ecommerce management?

  • PPC Expertise
  • Transparency
  • Proactive Approach
  • Leading PPC Strategy

Ecommerce Expertise

We have over 10 years of experience of creativity and innovation in ecommerce marketing. Our dedicated, analytics and adwords qualified account managers have produced innovative campaigns in many languages targeted to over 10 countries worldwide.

Want to see results? See our PPC management case studies

Increase your visibility and reach your sales goals

A shop is nothing without customers making purchases from it, and to get customers you need to be visible in your marketplace.

Search engines like Google, Bing, Yahoo and others are the primary method of locating consumer products and services so in order to be found you need to clearly visible at the top of your market for relevant keywords and search terms to achieve your goals having of having a highly profitable ecommerce store.

 

Ecommerce SEO Specialists Web Designer Vip

Ecommerce stores have signalled a new business model for retailers as well as a fresh way of purchasing goods and services to consumers.

However, to be successful ecommerce’ sites face a whole host of challenges and this is where sales focused SEO can help.

At Web Designer Vip we offer you highly specialist ecommerce SEO management including:

  • Targeting effect keyword areas
  • Creative content generation for SEO and Outreach
  • Optimised search listings for great clickability
  • Technical SEO for a great site experience

Our work is always 100% tailored to your business and achieving your goals.

To find out more about getting your ecommerce SEO powering more sales, get in touch with Web Designer Vip today  and speak to one of our ecommerce marketing experts.

At Web Designer Vip we offer:

  • Ecommerce SEO experience
  • Revenue Growth
  • Transparency
  • Proactive Approach

Ecommerce SEO experience

We have over 10 years of experience in successful ecommerce SEO marketing. Our dedicated, analytics qualified account managers have produced innovative campaigns for a wide range of both B2B and B2C sectors including home improvement, the gifts market, industrial supplies and even music.

View our Ecommerce SEO case studies

A shop is nothing without customers , and to get customers you need to be seen.

Search engines like Google are one of the biggest ways customers find your website so it makes sense to use them to the max.

 

Ecommerce Web Design

Web Designer Vip truly believe that Ecommerce web design is an art and a science. It’s easy to throw products up onto a website and hope for sales but how much of your customer base is slipping through the net into one of your competitors due to poor web design?

At Web Designer Vip, our ecommerce experts review the current user experience of your ecommerce store and design with your users and conversion in mind. Our dedicated account managers share your passion for your products and relish the challenge of improving your bottom lineand conversion rates through well thought out ecommerce design.

Why Choose Web Designer Vip: 

  • Years of Ecommerce Web Design
  • Revenue Growth
  • Flexible Systems

Focus on revenue growth

Our ecommerce web design focusses on web design which converts your visitors into paying customers, closely mapping the user journey and optimising the site for sales with the aim of increasing your revenue and improving your bottom line. Additionally, we offer ecommerce search marketing services which boost your online sales to dizzy new heights.

Here at Web Designer Vip we have worked on a large number of ecommerce sites and are fully aware of how to persuade a visitor to stay on the site and convert into a sale and/or lead. It simply isn’t good enough nowadays to have a pretty site, visitors want more and have raised the bar on what is expected from ecommerce websites.

 

Ecommerce websites must be of a good design, search engine friendly, accessible and easy to use. Clear call to actions and simple yet effective menus are needed for simple navigation and an easy conversion. This is something that Web Designer Vip considers itself to be an expert in.

 

Which Ecommerce solution do you need?

Cutting Edge Ecommerce Web Development

Web Designer Vip offer cutting edge ecommerce development and performance services, creating smooth running, robust stores that run and convert like a dream.

Do you have page speed issues? Configuration problems? Difficulty updating your website? Whether you run a Magneto store with thousands of products, or a small store selling only a few, our bespoke ecommerce platform extraCMS, we can restructure, rebuild and redesign your store for optimal performance with one aim in mind – increasing your sales.

What can you expect from our development?

Our Ecommerce Solutions are:

  • Ecommerce Experience
  • Flexibility
  • Reliability
  • Support

Flexibility 

We have total flexibility in the content management systems we can use to build your site. We have experience of building on all of the popular CMS’s such as Magento, Prestashop, ExtraCMS, Shopify and more.

 

We use a variety of different technologies depending on the scale of the project, required functionality and available budget.

With all projects we sit down with you and really try to understand your business first so we can translate this into a solution that offers optimal performance for your customers which translates to an increase in sales.

  • For clients on a more constricted budget or looking for an easy to use online shop that will let you get started selling products online but still give you plenty of room to grow, we offer online shops and ecommerce solutions on our bespoke content management platform, the ExtraCMS.
  • For high numbers of products we provide development on the Magento platform, an enterprise ecommerce development platform. Magento is one of the most popular systems for large online shops and it powers shops such as Kookai, Olympus, The North Face and Nestle.
  • For growing businesses without their own warehouse and fulfilment system or for charities wishing to sell cards or distribute fundraising material we provide an ecommerce with a managed fulfilment option

 

Huge Reduction in Bounce rate for Ecommerce Fashion Store

Beach Cafe is a successful online ecommerce store selling a wide range of beachwear and swimwear. They pride themselves on their ability to supply a fashionable and stylish garments perfect for your holidays, all in one online shop.

Responsive Design Ecommerce

The Problem

It was key from the beginning that their branding remained as is their identity, the main focus was shifting the website’s structure and design to better suit the website being viewed on devices such as tablets and mobiles. Over half of their traffic daily comes from these devices and their previous store wasn’t helping to ensure a good user experience for all customers no matter what device was used to access the website.

Product Page before the Redesign:

The Solution

After a collaborative design process where we looked into the current user experience and website data, focusing purely on the much needed usability of the site when viewed on tablets and mobile, we constructed a detailed, customer focussed plan of action to maximise the potential of the site.

  • Analyse the current site data, trends and traffic identifying important factors for conversion
  • Creating a well thought out design based on useability and best practice, taking into account how the users view and engage with the website
  • Including the functionality to integrate several shopping feeds and APIs without further development work required
  • Seamless transition between new site and old site, implementing the neccessary 404s to retain search engine value
  • Moving the website and its stock from Drupal to Magento for enhanced usability and integration with third party applications.

Product Page after Redesign:

The Results

Six months on from the site launch and the website is seeing big improvements from the new website. We’ve seen an impressive improvement in the sites ability to attract and retain its visitors. The website’s bounce rate has dropped from a huge 44% on mobiles alone in July 2014 to 1.80% in May 2015.

Below is a graph showing the bounce rates over the last year for desktops, mobiles and tablets. As you can see all devices have seen a huge drop in the bounce rate immediately from when the website went live towards the end of November.

bounce rates decrease

This substantial improvement in bounce rates has coincided with a surge in traffic to the website, with traffic in May 2015 over 50% higher than the traffic levels in May 2015.

beach cafe traffic

(site live end of November 2014)

This surge in traffic has also increased the revenue for the new Beach Cafe site greatly by nearly 300% when compared with before the new website went live.

Revenue Increase of 290% with new responsive website design

The new and improved Beach Cafe website has been well received by clients and customers of Beach Cafe. The stats speak for themselves and the client now has the ability with their new Magento ecommerce platform to expand the business and its functions in the future.

Here at ExtraDigital we have a wealth of experience and knowledge in designing and building Magento websites for ecommerce stores like Beach Cafe. Why not check the new Beach Cafe website out for yourself at www.beachcafe.com or see the many other websites that we have developed in our Porfolio today. On our website you can read many of the testimonials regarding our services and the work quality that our clients love.

3 Top Tips for increasing conversions through web design

Conversion

Having worked in the web design business for over a decade, we have seen many fads come, with trends changing more times than David Beckhams haircut. Whilst some of these trends have been purely based on opinion, guesswork can only take you half the way – Opinions don’t make money! The best trends we have seen are based on good old data.

With this is mind, our clients call us and ask us:

What can I do to increase the sales / leads of my website?

We’ve compiled some very basic factors that have seem our clients achieve some serious gains in leads and sales.

Modern Responsive Web Design

Modernize Your Design

Is your site looking tired and dated? We all know the old saying, don’t judge a book by its cover, but if you want to increase conversions, you’ll need to rethink this!

“Users make up their mind about whether to buy from a site within 3 seconds…”

…and attention span is only getting shorter and shorter. First impressions really do count and it’s vital that you make these precious seconds count. Your design needs to be so good that your users have no choice whether to stay or bounce. Delight your customers with fast loading, interactive and visually amazing design – the design quality of your website is often a direct reflection on the quality of your business.

Web design is an art as well as a science and like all great art, it can always be tweaked, tested and improved to make maximum gains. Simple things such as ensuring your site is mobile friendly is an absolute must for starters.

In the case of your desktop design, place the important elements above the fold but do not clutter the page. Social proof, navigation buttons, a search bar, sign-up forms, call to action and social media links are website elements that belong above the fold.

Ensure you have an awesome site structure in place to communicate your service offering in an attractive way and as quickly as possible, helping the user to get to the content that they need – and quickly. Which brings me to my next point….

Create Clear Landing Page User Experience

So through great web design and internet marketing strategy you’ve managed to attract a ton of visits to your site. Success!

Or is it? Your site looks like a million bucks but…

The problem is your users may have been able to find their way to your website but they can’t get to the content they need, meaning they won’t enquiry about your awesome services or buy your excellent products.

So how do you remedy this?

At the start of your web design project, you need to define your user personas and think of your website as a facilitator to their needs – guiding them on a journey to get to the content that they need. Each user goal can be first mapped out using the current website to identify any flaws or frustrations. This is often referred to as user journey mapping or customer journey. Once this is established, website designers can implement a user simple and intuitive user journey that doesn’t confuse users and enables them to reach their goals in the most efficient way possible.

Large Clear Call to Action

Okay so you’ve done all the hard work and managed to bring users to the correct area on the page with a stunning website design, with clear user journeys to help your users to get to the correct areas that they need to get to.

But still no conversions!

Go back to your design – Is it clear to your potential customers what the next stage is? Do you want them to call you? Fill out a contact form? Sign up for a newsletter? Register for an event? Add item to cart? CRO (conversion rate optimisation) plays a key role in converting your visitors to qualified leads.

We love buttons. Why? Because users love a good old button, they are used to buttons and trust buttons to get them results. But what exactly makes a great CTA button?

  • Compelling, clear, relevant and decisive language – You need to keep in mind that users need exact ‘clarity’ about what they are signing up for – don’t make people think too hard as this creates friction! Make sure your forms use language that tells the user exactly what to do or what they will receive. Results from content verve show a 90% increase in CTR by changing one word in the button. For example, Instead of using the phrase ‘sign up for newsletter,’ use headlines such as ‘Get our latest offers and discounts.’ CTA’s with no clear value for your users will end in failure. If you are offering a newsletter, tell the users what value they will receive in exchange for their details.
    • Increased call to action size – Is you contact form or add to cart button hidden away below the fold or tucked away at the bottom of your page? When it comes to your web pages, no one element lives in vacuum but, your call to action is arguably the most important factor on your page. Users are naturally drawn to the largest area on the page. Make sure the size of CTA button is visible so once again – users know exactly where to go and what to do.
    • Colour of call to action buttons – The colour of your action buttons can make or break your CTA and can be a major influencer to users. The button is a huge visual clue to users who will naturally ask the question ‘where should I click?’ The trick is to make your button stand out from the rest of the page in such a way that it’s easy to spot using contrasting colours.

Examples:

Mail chimp – clear call to action buttons with colour contrast against a visually stunning design. Clear h1 message at the top of the page which summarises Mailchimp in 3 words.

PBWIKI – clear call to actions. Clear value propositions so user knows exact features of the product.

Thinking about increasing your conversions with a website redesign? Before we rush right in there are some things you need to know:

  • Website redesigns can be risky – Changing everything in one go can often confuse users, who don’t like change. To minimise this, we perform a full website analysis to find out what is working and what isn’t – delving into the data to produce a design that is specifically tailored to your end users.
  • Don’t just make a pretty picture– If you really want to get the best out of your website – we can produce a design based on the very latest in conversion, usability, psychology and know-how. You need insight into the modern psychology of designing for conversion to produce a tangible solution that gets you leads.

There are endless other factors to consider with a webite redesign. The best way to ensure you avoid the pitfalls is to get in contact with us today on 01227 68 68 98 or tell us about your project below.

Summer Inspired Content Marketing

Content marketing can be really successful at attracting your customers, but all too often things can become formulaic and bland. A great way to keep things fresh is to bring a bit of summer sizzle to your content.

The following tips can help you get inspired to add a bit more summer to your content.

Target Summer Inspired Events

From bank holidays to summer fayres and festivals there is always a lot going on over the summer months.

Look for events that you can target and bring into your content for example if you’re a young fashion store advice on festival fashion tips or a checklist of what to pack can be great topics.

Think about what events your customers and potential customers will be planning to attend and how you can create content around that event that they will find useful.

If you have a reasonable level of local business then it’s good to attend and support local events but don’t forget to work these into your content too.

One of our clients is very active with local fayres and artisan markets and take an active role in promoting these through content marketing and social media. As a result they have found these to be a great way to connect with customers and build a loyal following at these events and online.

Professional Content Marketing Services – Contact Web Designer Vip

Bank Holidays

Bank Holidays are often great for discount weekends and mini sales so you can plan content that dovetails nicely with your promotions, perhaps bargain hunting tips.

If not promotions then you know most people will be off work so plan relevant content on how to get the most out of the long weekend. Remember to feature your products or services if relevant, but don’t go for the hard sell.

Being the UK make sure you check the weather and plan content for a wet bank holiday as well as a scorcher. That way you can use the most appropriate content in the weeks before and promote it through social media.

Summer Holidays

Summer holidays make a great subject for creative content, what to pack, where to go etc…

Even a B2B business can make use of this subject for example a practical work checklist of things to do at work before you go on holiday.

When planning holiday content you need to decide if it falls into one of these categories:

  • Prep – planning and before you go away
  • During – what to do during the holiday
  • Post – getting back up to speed after the holiday

If you follow this structure you can schedule prep and during content for much of the summer and post content towards the middle to end of August.

Bring a Summer Feel

Remember summer is about having fun so don’t get too serious always keep the feel light and try to add an element of fun.

Use images, colours and a tone that feels more carefree and bright.

Why not try getting out and being creative with video and photos to give a real feel to your content. With a little thought a smartphone can be a great tool to capture that summer feeling.

That being said don’t get carried away, plan what you want to achieve and how it will work.

This is especially true for video, which you want short, sweet and clear.

Conclusion

These are just a few tips to bring the summer to your content marketing, but I’m sure once you start you’ll think of lots more.

Why not try a brainstorming session with your team. Think about what you customers will be doing through the summer months and what help or tips they might need.

Keep the summer feel by being creative, fun and light with your images and video. You could even encourage your customers to contribute their own on social media.