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35% increase in Total Ecommerce Revenue

Get a variety of superior quality services for your business, under one roof.

35% increase in Total Ecommerce Revenue

The Problem

There were several issues with the BeSafe website redesign.

The original branding colours were overwhelming for customers and needing toning down.
The site was very cluttered and didn’t have a clear user journey, which often confused the user leading to a high bounce rate.
The checkout system was broken which was losing be safe direct many customers
The site was not mobile accessible meaning they were losing out on all visitors from mobile and tablet users.

All these factors combined to result in an underwhelming volume of conversions. Be safe wanted a fresh design to maximise the sales potential of the site and increase the volume of leads and sales.

Home page before redesign

The Solution

We worked closely with Be Safe Direct, looking into the current user experience, website data and statistics and honing in where the main ‘leaks’ of the current site were and how we could amend this. We focussed on the user journey, constructing a customer focussed plan of action to maximise the potential of the website.

Gather the branding requirements for the site, colour schemes and new logos
Analyse the current site data, trends and traffic identifying important factors for conversion
Creating well thought out designs starting from mobile first, based on UX, best practice and analytics insights
Seamless transition between new site and old site, implementing the necessary 404s to retain search engine value
Tested the site vigourously across all devices

The Results

View the website here: www.besafedirect.co.uk

Web Designer Vip produced an extremely eye catching design, whilst maintaining the existing branding and colour scheme.

Some statistics below:

Average monthlyincrease of around 35% in total revenue when compared to previous year with the old website
Average monthly search increase of around30% of traffic year on year

The best quality web hosting affordable service

Build Your Dream

Importance of first impressions, you need SE friendly website! - See more at: https://ar.webdesignervip.com/webdesign/#sthash.Ohwg0HxK.dpuf

Importance of first impressions, you need SE friendly website! - See more at: https://ar.webdesignervip.com/webdesign/#sthash.Ohwg0HxK.dpuf

35% increase in Total Ecommerce Revenue

35% increase in Total Ecommerce Revenue

Get a variety of superior quality services for your business, under one roof.

35% increase in Total Ecommerce Revenue

The Problem

The Solution

The Results

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