“Independent Supply Chain Consultants”

Total Logistics are a highly experienced and effective independent supply chain consultancy advising top companies all over the world.

As part of their online marketing it was important to use AdWords PPC campaigns to promote Total Logistics work and websites. As well as involving the UK site their Dutch and German websites would also be included thus requiring a multilingual campaign.

Our Approach

On reviewing Total Logistics requirements we felt the best approach was to treat each language as a separate campaign with its own unique keywords, ads, landing pages and budget rather than a simple translation of the English campaign.

It was vital to get input from native speakers in both German and Dutch to ensure we selected the best keyword phrases and used ads that were not only correctly written, but also compelling.

Total Logistics were very specific about their keyword selection and we worked closely to their brief in this regard.

Results

The results of this very carefully planned campaign has been to produce long-term cost effective PPC traffic for the UK, Dutch and German websites.

Were we have found keywords needing adjustment we have discussed this with Total Logistics and helped them to identify better alternatives.

Over the last 4 years the multilingual PPC campaign has generated over 3,600 visitors to the Dutch site, over 3,500 to the German website and over 6,500 to the UK site at an average cost per visitor of less than 80 pence per visit.

 

ClickMetal is an online metal supplier, they deal directly with both private companies and the public. Click Metal offer the largest range of metal products cut to size available on the internet.

Web Designer Vip have been running Click Metals PPC campaign and SEO over the last year and a half, the company have seen large growth during this time.

Some key improvements from the PPC campaign since Web Designer Vip took over:

• March 2014 Year on year paid search revenue increased by 124%this is an extremely large increase in revenue and in overall including other forms of traffic the website saw a 50% increase In total revenue from the website.
• Increase in conversion rates. The graph below shows the increase in conversion rates from December 2013 to April 2014.

The PPC campaign is completely run by Web Designer Vip and we work hard to achieve the best results possible for the client with the budget that is given.

Web Designer Vip have experience with managing large PPC campaigns for a number of ecommerce clients, we work hard to achieve effective results for our clients so that we build trust with them and help them to grow their business.

 

Proto Labs specialise in manufacturing custom prototypes and production parts. The main services include CNC machining and Injection Molding They have websites in 6 languages, French, Italian, Spanish, English, Japanese and German. Protolabs were in need of a PPC partner to grow their business and increase the volume of leads they were getting through the website.

Solution?

After a full keyword analysis and examination of the conversion potential of the current website, Web Designer Vip created several Adwords campaigns from scratch with the sole aim of increasing the volume of leads they received through the website.

We created campaigns in 4 languages and carried out the following:

• Bid optimisation for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace
• Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores
• Testing and ongoing improvement to ad copy to encourage high click through rates and improved conversion rate
• Use of negative keywords to remove “wasted clicks” and make better use of available Adwords budget

The results?

The following results were for the French website between a 3 month period: March – May 2015.

The conversion rate has increased by 111%

Cost per conversion has reduced by 51%

The number of conversions increased by 30% while the total cost has been reduced by 37%

 

 

For many online retailers running a successful PPC campaign that generates sales can be a real challenge.

This was why a major online tile superstore came to us. Our PPC management experts have helped take their PPC marketing from strength to strength find out how.

The Challenge

Web Designer Vip took over management for this store’s ecommerce PPC in the first quarter of 2014.
The challenge was to improve on 4 Key Performance Indicators (KPI’s), improve gross profit, conversion rate, total sales value and click thru rates.

• Improve profits– This bottom line figure is the most important. Client wished to see a much better return on their investment to improve their profits.
• Improve Click thru rate– In a competitive tile market place, we needed to stand out from the competition to improve the volume of clicks through to the website.
• Increase Conversion rate– We needed to increase the volume of conversions (sales)
• Increase total sales & sales value– Not only did we need to increase the volume of sales, we needed to increase the value of the sales also.

The Solution

Web Designer Vip took over management for this PPC account in the first quarter of 2014.
The challenge was to improve on 4 KPI’s,

We carried out the following steps:

• In depth keyword research analysis, working closely with the client to understand their business, USP’s and key products.
• Restructuring of the account, implementation of new Adgroups, campaigns and keywords
• Bid optimisation for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace
• Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores
• Testing and ongoing improvement to ad copy to encourage high click through rates and improved conversion rate
• Creating creative ad copy to encourage a significant increase in click through rates
• Use of negative keywords to remove “wasted clicks” and make better use of available Adwords budget

The Results

Our PPC management achieved some outstanding results, improving on all 4 KPI’s. Here are some of the results

Conversion Rate Increase

The conversion rate has increased by 231% year on year and continues to climb.

Total Sales Value Increase 

After implementation of the new strategy, Total sales value has increased by a huge 263%

Click through rate Increase

Through creative ad copy optimisation, click through rates increased by 65%

This  is one of many PPC clients that we have helped to increase their conversions.  We are passionate about helping our clients to grow their online business.

 

PPC That Takes You To New Places

Did you know that pay per click advertising is not restricted to English, even on platforms like Google and Bing? Multilingual PPC management can help you to reach prospective customers and clients across the global market, even in unusual character sets or semitic languages such as Arabic.

Extra Digital have over ten years of experience in delivering effective, high ROI PPC management in French, Spanish, Arabic, Portuguese, Dutch, German, Russian and many more languages from across the world.

A successful multilingual PPC campaign requires careful consideration of:

• Keywords used and their precise meaning in other languages
• Ad copy quality, including cultural sensitivity where needed
• Website landing page, requiring careful design and content provision
• Keyword bid prices on different mobile and desktop platforms
• Ad performance and appropriate website tracking code usage

We continuously monitor and optimise the account to achieve the best ROI from this form of advertising. Remember that in some countries Google is not the dominant search engine, and Google AdWords is not the dominant PPC supplier. For example in Russia, Yandex is more important, and in Chinese Baidu is the principle platform of choice.

 

Accelerate Your Business With Expert PPC Management

Is your Pay per Click (PPC) marketing bring in the results you want?

At Web Designer Vip our research has found that many businesses are disappointed with the return they get from their AdWords and other PPC campaigns.

This had lead them to question if PPC is a wise investment for their business.

If this is you we understand, but don’t give up on PPC just yet.

Why!

Because PPC is a great way to generate targeted traffic to your website and its often how your campaigns are managed that is the real problem.

 

Effective PPC Management

PPC advertising on platforms like Google Adwords, Facebook and LinkedIn Ads has become steadily more complex over time and is now extremely inaccessible to less experienced users.

An effective PPC management service ensures your campaigns:

• Run to the correct budgets
• Are regular optimised for the results you want
• Produce a solid return on your investment

By putting your PPC in the hands of qualified experts like us we enable you to concentrate more on your business.

In addition simply adding the input of professional PPC management to properly optimise an account you could see rapid ROI improvements of 40% or more.

Request your FREE PPC campaign review now

PPC Management at Web Designer Vip

Our PPC management experts are qualified and more importantly have vast experience in running campaigns across all major pay-per-click platforms and networks, via search, display and video mediums.

We work with you to ensure that your website is highly visible online for the correct keywords and that you are getting the best possible return on your investment in PPC.

Whatever your advertising aims may be we ensure:

• Correct keyword selection
• Ads that covert searches effectively
• Correct management of budgets
• Correct campaign structure for better analysis to progress improvement
• Review, recommend and implement new and existing PPC opportunities including “click to call” and shopping feed intergration

PPC Management – Our Results

We know if your PPC is under performing we can help, because we have already been able to dramatically improve our clients campaigns as follows:

• Advertising spend reduced 70% while giving increased revenue
• Four times more sales and double profit in less than two months
• Sales value increased 127% in only one month
• 150% increase in goal conversions in under two months
• New business enquiries up 126% month on month
• Cost per conversion down 74% month on month

Don’t Give Up on PPC

PPC is still one of the most efficient and cost effective methods to advertise your business, wherever you are in the world. However, is does need the right management and care to get the best results.

Our expert, fully qualified PPC marketing team can help you to put together a solid strategy that will optimise your account and improve your advertising to give you the best possible performance from your budget.

Get in touch today to find out more about how Web Designer Vip’s PPC management can help your business!

 

 

Get A Buzz Around Your Business

Are you trying to drum up excitement around your business online and want to create a sustainable, highly effective online PR plan that will positively impact your growth and revenue? Web Designer Vip can help.

• Expert writers and content developers trained and based entirely in the UK
• Over ten years of networking, contacts and online PR experience
• We’ve worked in a range of sectors including consumer goods, industrial B2B and blue chip services
• Effective campaigns to boost your online presence and help to grow your business

Whether you want ongoing effort into online PR or a dedicated campaign around a new service or product launch – or any other event for your business – our online PR team can

• Generate media buzz and excitement about your brand
• Get your company the attention it deserves
• Improve your website’s visibility and your brand’s online presence
• Make prospective customers and clients aware of your latest news and developments
• Establish a positive image and reference of your company for your clients

Our comprehensive approach to online PR, integrating public relations work with search engine optimisation and highly effective social media, gives you the best possible return on investment for your campaign. We always focus on your goals to give you top-notch, fully results-driven service that will grow your business and boost your brand across the

 

Social Media is often the wild card within a marketing department – where brands and companies say casual things with little objective.

Allow us to formulate your social media strategy to give you a real impact on your business.

Our 7 step plan shows how we can create successful social media campaigns that generate more than just chatter, building more sales and leads generation.

STEP 1: Determine what business challenges social media can solve

Setting clear goals are vital to any marketing plan and social media is no exception.

So whether you want to drive more traffic to your website, engage with your customers or increase your brand awareness, Web Designer Vip will ensure these goals remain at the heart of your social media marketing.

When Social Media is used correctly you can build a team of customers who will advocate for your business online effectively marketing your business for free.

Social also enables you in building a strong community and build greater customer loyalty.

Step 2: Which Social Networks Suit Your Business?

Choosing the right social networks is vital, get it wrong and you could be talking to the wrong audience for your products or services.

For B2B customers often LinkedIn, Twitter and Quora are the best performing social networks. While if you’re a fashion ecommerce store then there is a lot to be gained with Instagram and Pinterest.

Web Designer Vip can help you focus on the networks your customers and potential customers use.

Step 3: Creating Engaging and Sharable Content 

Having the right content is key to any effective and engaging social media campaign.

Your content needs to connect with your audience and encourage engagement. To do this requires proper planning and research.

In addition you need to consider the types of content your audience will like including ‘how to’ videos, competitions and Infographics.

To be ahead of the competition, it is important to plan content in advance with content calendars and posting schedules.

Web Designer Vip can help will all aspects of your content planning and creation. We have an excellent range of specialist copywriters that we work with on a regular basis. Alternatively we are always happy to work with in-house teams or other agencies to get you the very best content.

Step 4: Data Analysis Powering Campaign Improvement

No campaign is complete without proper analysis of the results, but this is only really useful if those results then go forward to power further optimisation and development of your social marketing.

At Web Designer Vip we constantly use our analysis to make your campaigns even better.

We analyse in depth to determine the most effective time for publishing social media content. We identify your social success and build on them. Further, the most important step is to analyse the sales and leads generated via Social Media.

 

Creating Engaging Social Media Content

Social media no longer means throwing a Facebook page together or posting the occasional Tweet about how much coffee was drunk in the office this morning.

At Web Designer Vip our social media content management helps you put together a sensible and sustainable social marketing that works dynamically across multiple platforms.

It provides a wholesale social marketing approach that will allow your brand and business to grow.

• Generate Sales and Leads Via Social Media
• Create Effective Social Media Calendars
• Grow customer loyalty and attract new customers to your brand
• Promote “brand champions” who will promote you across all channels
• Reap the long-term SEO benefits of a holistic social media plan
• Focus on ROI so you don’t get bogged down in unprofitable activity

Social media websites can help support your online PR strategy and also have considerable knock-on benefits to search engine optimisation as well as raising your company’s profile online and making your brand more visible.

Get in touch today to find out how we can use social media and search marketing to help get you to the top of your industry as a trusted authority that will have customers flocking to your door.

Social Media Content Creation Services

Our range of cost-effective and inspired social media management helps you keep your brand at the forefront of the social space.

• Account branding and page design aimed at your target audience
• Targeted Social Media Content Calendars each month
• Full content strategy to keep customers engaged and attract brand champions
• Regular posts, updates and monitoring to ensure positive engagement
• Social PPC advertising and applications to improve your presence on all channels

 

Creating Engaging Social Media Content

Social media no longer means throwing a Facebook page together or posting the occasional Tweet about how much coffee was drunk in the office this morning.

At ExtraDigital our social media content management helps you put together a sensible and sustainable social marketing that works dynamically across multiple platforms.

It provides a wholesale social marketing approach that will allow your brand and business to grow.

• Generate Sales and Leads Via Social Media
• Create Effective Social Media Calendars
• Grow customer loyalty and attract new customers to your brand
• Promote “brand champions” who will promote you across all channels
• Reap the long-term SEO benefits of a holistic social media plan
• Focus on ROI so you don’t get bogged down in unprofitable activity

Social media websites can help support your online PR strategy and also have considerable knock-on benefits to search engine optimisation as well as raising your company’s profile online and making your brand more visible.

Get in touch today to find out how we can use social media and search marketing to help get you to the top of your industry as a trusted authority that will have customers flocking to your door.

Social Media Content Creation Services

Our range of cost-effective and inspired social media management helps you keep your brand at the forefront of the social space.

• Account branding and page design aimed at your target audience
• Targeted Social Media Content Calendars each month
• Full content strategy to keep customers engaged and attract brand champions
• Regular posts, updates and monitoring to ensure positive engagement
• Social PPC advertising and applications to improve your presence on all channels

SEO Case Study: Competitive SEO for medical insurance

ExtraDigtal provided SEO services to Patient Choice since early 2009

Natural visitors to website up 375% in 3 months due to our knowledge and experience in site design, development and optimisation.

SEO Client

Patient Choice provides medical insurance and healthcare plans. In this competitive market the website was designed for a high conversion rate, so it is clear and simple without too much text.

The SEO work had to ensure the website remained simple, uncluttered with an easy to use quote and apply facility.

Web Designer Vip Approach

• The website was already designed and built to be SEO friendly (we built it!)
• Ongoing SEO monitoring and reaction as required
• Extra pages generated
• Article generation, syndication and online PR
• High quality inbound references from authority websites

Web Designer Vip SEO Results

• In 3 months, the natural visitors from ‘insurance’ keywords up by 375%
• The top few positions for the major keywords (e.g. ‘private medical insurance’- 2nd)
• And top page rankings for the most competitive keywords ( e.g. medical insurance)

Effective search engine optimisation will give a significant rise in natural non paid traffic to your website, with very dramatic results once your website is in the top few positions of Google.

 

After designing and building a shop on the Magento Ecommerce platform for an online gifts retailer specialising in photo frames, Web Designer Vip were asked to begin search engine optimisation work to boost traffic to the shop and improve revenue for the business.

SEO for Gift Shop: Approach

After a full keyword analysis and examination of the conversion potential of the current online shop, we used our experience with ecommerce SEO to begin work improving landing and product copy and other content in order to build on the success of the initial design and further optimise the shop for natural search.

• Optimisation for long tailed, high converting product keywords using improved product and landing page copywriting
• General SEO theming of the website for the broad phrase “photo frames”
• Category level SEO work both on and offsite for broad phrases such as “wedding photo frames” and “birthday photo frames”
• Improvements to meta data copy to improve search clickthrough rates
• New site features including social integration, a new payment services provider and animated homepage banners used to increase conversion potential by improving the perception of the website to visitors
• Seasonal keyword analysis used to drive traffic for particular product ranges in alignment with consumer demand for particular gift markets

Offsite SEO work was included alongside onsite work in order to grow domain authority using sustainable and high value inbound link development.

• Creation of authority “brand neutral” marketing sites on gift giving and home decoration ideas
• Content development to produce high value inbound links
• Social media setup, branding and maintenance to assist in SEO progress as well as provide additional product referral traffic from visual platforms

SEO for Gift Shop: Results

The graph below shows organic search traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows revenue growth for the photo frame gifts shop for the duration of natural search marketing work (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

Typical results for any given month include (figures taken from real client data):

• 72% year on year traffic growth to the website
• 88% year on year website revenue increase
• 8% year on year increase in website ecommerce conversion rate
• 56% year on year increase from referral traffic, including social sites

If you are looking for sustainable and effective growth for your online gift shop, Extra Digital’sSEO services, sector familiarity and design and development assets can help you realise significant growth in revenue, traffic and business brand. Contact us today to find out more, get a free website SEO review and find out how we can help you grow your online gifts business.